Simple Performance Marketing

Author Adrants

Kardashian Sisters Bare Curves tp Promote Beach Bunny Swimwear

Yea. We know. There’s really no redeeming quality nor reason to mention this new campaign featuring the Kardasian sister’s pimping their new Beach Bunny swimwear line

Microsoft Kills Kin, Ends Rosa’s Travels

Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you.

Microsoft Kills Kin, Ends Rosa’s Travels

Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you.

Microsoft Kills Kin, Ends Rosa’s Travels

Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you.

Hello Ladies. I’m on a Bike. Except I Forgot to Say So

Sequels. Most of the time they’re never as good as the original. Yes, there are exceptions but those exceptions are the exception to the rule.

Hello Ladies. I’m on a Bike. Except I Forgot to Say So

Sequels. Most of the time they’re never as good as the original. Yes, there are exceptions but those exceptions are the exception to the rule.

Specsavers Offers ‘Goal Line Technology’ to World Cup Refs

Now this is just funny.

Specsavers Offers ‘Goal Line Technology’ to World Cup Refs

Now this is just funny.

Cannes Lions: Film, Film Craft, Titanium and Integrated Lions Winners

Last night at Cannes was the ceremony everyone stays up for, and the one I missed, to my infinite regret. Crucially, it also marked the first year a Film Craft category was incorporated into the Lions.

Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

Here is a personal statement from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of previous work. (It was not her fault)

Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

Here is a personal statement from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of previous work. (It was not her fault)

Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

Here is a personal statement from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of previous work. (It was not her fault)

Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

Here is a personal statement from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of previous work. (It was not her fault)

Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

Here is a personal statement from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of previous work. (It was not her fault)

Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

Here is a personal statement from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of previous work. (It was not her fault)

Ogilvy Mexico Gets Grand Prix Yanked For Double Entry

Sadly confirming there are many in this industry who continue to lie, cheat, steal and bend the rules for their own gain, The Cannes Press Grand Prix winner, Ogilvy Mexico for Mattel Scrabble, was disqualified by the jury because it was discovered th…

Ogilvy Mexico Gets Grand Prix Yanked For Double Entry

Sadly confirming there are many in this industry who continue to lie, cheat, steal and bend the rules for their own gain, The Cannes Press Grand Prix winner, Ogilvy Mexico for Mattel Scrabble, was disqualified by the jury because it was discovered th…

Cannes Lions: Common on Getting ‘Authentic’ Artists to Collab with Sponsors

Yesterday, in a Digitas-run session called “Cage Fighting Comes to Cannes,” Common explained what his brand is and how he gauges the value of sponsorship opps.

Wrath of Cannes Didn’t Make it to Cannes But Their T-Shirts Did

The anti-Cannes organization, Wrath of Cannes, will host its fourth annual event tomorrow night at Kabin on 92nd Street and 2nd Avenue (between 5th and 6th) beginning at 7PM.

Things I Now Know About Cannes

This is what I know about Cannes.

Welcome Back to Cannes, Ladies and Gents

It isn’t what it used to be, but there’s something about Cannes that still excites.

Mulen Pings, BP Remixes, Flash Mob Fails Again

Last night Mullen faced Digitas in the first-ever Mullen versus Digitas Ping Pong Tournament.

Mulen Pings, BP Remixes, Flash Mob Fails Again

Last night Mullen faced Digitas in the first-ever Mullen versus Digitas Ping Pong Tournament.

Yawn. Microsoft Does Flash Mob For Office Launch

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When will Microsoft realize there’s absolutely nothing it can do to associate even the tiniest bit of cool with its brand?


Armani Unveils More of the Unbelievable Hotness of Megan Fox

magan_fox_emporio_armani_2010.jpg

Now there’s more to look at in the form on a just-released new ad that’s part of the brand’s Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.


Armani Unveils More of the Unbelievable Hotness of Megan Fox

magan_fox_emporio_armani_2010.jpg

Now there’s more to look at in the form on a just-released new ad that’s part of the brand’s Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.


Armani Unveils More of the Unbelievable Hotness of Megan Fox

magan_fox_emporio_armani_2010.jpg

Now there’s more to look at in the form on a just-released new ad that’s part of the brand’s Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.


Splice Misrepresents, Sony Attacks, VanHoven Out, Fashion Fails

Splice-poster.jpg

The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.


Lays Commercial Smashes Blond Bimbo Stereotypes

lays_uraguay_soccer_hottie_couch.jpg

It’s a stereotype to assume hot girls with amazing bodies are clueless when it comes to sports, right?


Starbucks Angry Over Competitor’s Claim It Makes Better Cappuccino

costa_starbucks_ad_cappuccino.jpg

While it’s no surprise Starbucks is not the best coffee out there, the marketer doesn’t take kindly when another coffee brand claims that in an ad.