Simple Performance Marketing

Author Andy Beal

Pilgrim’s Picks for June 22 – Monday’s Over Edition

How was your Monday? Mine? Mine was pretty awful and I’m glad it’s over. Still, today is a new day and, so far, it doesn’t suck! Let’s get your day started off on the right foot with these Picks: Quora’s Highly Praised Q&A Service Launches To The Public (And The Real Test Begins) E-mail composition now [...]

Google & Twitter Fight for Your Right to Break the News First

Did you know there’s a ruling before the appeals court that, if not overturned, might prevent you from using Twitter to share some hot news topic you just heard about? It might also prevent Google News from indexing a blog post until given the go ahead by the original source of the news? Crazy? Yes, [...]

Yahoo + Bing ≠ Google

So, Yahoo and Bing, how’s that “taking on Google” thing working out for y’all?

Oh, never mind.

The Fundamental Flaw in BP’s Social Media Push

What’s missing from this list of words? Updates Response Statement Briefing Broadcast Distribution Push Those are just some of the words that I found while looking around BP’s social media efforts for the Gulf oil spill. So, what’s missing? How about… Listening Engaging Discussing Conversation Dialog Understanding You’ll be hard pressed to find any of [...]

Sharing Your Web Content for Maximum Buzz [Video]

It’s always a pleasure to sit down with the venerable Dr. Ralph Wilson of Web Marketing Today. Back in December we recorded this video on how to share your images, videos, and presentations in order to help with your rankings, reputation and general buzz building. Want more great tips? Be sure to subscribe to the [...]

US Online Ad Spending to Grow 10.8% in 2010

Pssst! Wanna buy some hot charts and industry predictions for the US online advertising industry? Good, I’ll need about 700 portraits of George Washington, in green, and they’re all yours. OK, joking aside. If you have $695 lying around, and absolutely need to know the inside track on the growth of the online advertising space [...]

US Online Ad Spending to Grow 10.8% in 2010

Pssst! Wanna buy some hot charts and industry predictions for the US online advertising industry? Good, I’ll need about 700 portraits of George Washington, in green, and they’re all yours. OK, joking aside. If you have $695 lying around, and absolutely need to know the inside track on the growth of the online advertising space [...]

US Online Ad Spending to Grow 10.8% in 2010

Pssst! Wanna buy some hot charts and industry predictions for the US online advertising industry? Good, I’ll need about 700 portraits of George Washington, in green, and they’re all yours. OK, joking aside. If you have $695 lying around, and absolutely need to know the inside track on the growth of the online advertising space [...]

Only 10% of Marketers Consider Social Media Important for Customer Engagement

If I were to ask you “how do you measure customer engagement,” what would you say? That’s just one of the questions that Forbes asked CMOs in a new Forbes Insights report entitled: “The New Rules of Engagement: CMOs Rethink Their Marketing Mix” (free download). And, while CMOs seem to understand the importance of engagement–67% [...]

YouTube Brings Easy Video Editing to the Masses

Want proof that anything that can be done on the desktop can be done in your web browser? YouTube has just announced its brand-spanking new online video editor–allowing anyone to make simple edits and improvements to their uploaded videos. You’ll find it located inside of TestTube–how cute–because it’s a little rough around the edges, but [...]

Bing to May Power Yahoo Results Starting in August

It seems live forever ago that Yahoo and Bing finally got it together and announced that Bing would power Yahoo’s search results. Well, it appears that “B-day” is fast approaching. According to a joint presentation, Yahoo has already started testing Bing’s search algorithm and the switch over will take place as early as August: Anyone [...]

Twitter’s Promoted Trends Ads Spotted in the Wild

UPDATE: Twitter has posted official details of the new “Promoted Trends,” including this interesting fact: Like Trending Topics, Promoted Trends are already trending on Twitter but haven’t yet made their way into the Trending Topics list. Promoted Trends are clearly marked as “Promoted.” If a topic isn’t already being talked about on Twitter, it cannot [...]

Attorney Generals See Google Privacy as Means to Boost Careers?

Google’s facing more heat over the revelation it may have broken privacy laws when it “accidentally” snooped on public Wi-Fi networks. I had two choices with this story. Rejected, by a very close margin, was this amazing little factoid: Google said it accidentally gathered data from unsecured Wi-Fi networks…The practice has gone on at least [...]

IBM Reverses Mistake With Coremetrics Acquisition

Don’t you just love getting the inside scoop on a big acquisition? I do! So, after reading that IBM had agreed to acquire web analytics fim Coremetrics for an undisclosed sum, I was happy to find former IBMer Mike Moran share some information you may not know. Like the fact that IBM originally sold its [...]

Facebook CEO Deletes Controversial iPhone 4 Post

While I’ve followed the story about Mark Zuckerberg dissing the iPhone, it wasn’t really of much interest to me–or to you. Until today. For those of you unaware, the Facebook CEO posted the following to his Facebook page: For a CEO with a high profile such as Zuckerberg, that probably wasn’t the smartest of things [...]

Study: Young Adults Better Managing Online Reputations, Only 4% Suffered Attacks

Some fascinating stats (from Pew) about social networking privacy and reputation management among online adults–especially 18-29 year olds.
In fact, there are so many, your head might spin–so I’ll try and breakdown the most important ones.
It appears that young adults have become a lot smarter about who sees their online updates.

71% of young social networking users [...]

Study: Young Adults Better Managing Online Reputations, Only 4% Suffered Attacks

Some fascinating stats (from Pew) about social networking privacy and reputation management among online adults–especially 18-29 year olds.
In fact, there are so many, your head might spin–so I’ll try and breakdown the most important ones.
It appears that young adults have become a lot smarter about who sees their online updates.

71% of young social networking users [...]

Study: Young Adults Better Managing Online Reputations, Only 4% Suffered Attacks

Some fascinating stats (from Pew) about social networking privacy and reputation management among online adults–especially 18-29 year olds.
In fact, there are so many, your head might spin–so I’ll try and breakdown the most important ones.
It appears that young adults have become a lot smarter about who sees their online updates.

71% of young social networking users [...]

Trackur Launches White-Labeled Social Media Tracking for just $297!

I’m delighted to share with you the brand new Trackur web site AND announce the launch of the industry’s most affordable white-labeled social media monitoring dashboard.
We’ve revamped the Trackur.com site and also made some usability improvements to the Trackur dashboard–which, by the way, has moved to its new location at track.trackur.com.
Along with the new look, [...]

Trackur Launches White-Labeled Social Media Tracking for just $297!

I’m delighted to share with you the brand new Trackur web site AND announce the launch of the industry’s most affordable white-labeled social media monitoring dashboard.
We’ve revamped the Trackur.com site and also made some usability improvements to the Trackur dashboard–which, by the way, has moved to its new location at track.trackur.com.
Along with the new look, [...]

Congratulations & Goodbye to Jordan McCollum

I have good news and bad news.
First the good news. Marketing Pilgrim editor Jordan McCollum has given birth to Rachel Diana– a beautiful 6lb 9oz baby girl!
Now the bad news. Jordan won’t be returning to Marketing Pilgrim.
I’ll let that sink in. The totally awesome, intelligent, witty, best-editor-a-blog-could-ever-wish-for, is retiring from Marketing Pilgrim to [...]

Pilgrim’s Picks for June 11 – Outrage Edition

Google calls Vietnam’s Internet rules restrictive
6 Tips on Image SEO
Google Retires Web Alerts, Replaces With ‘Everything’ Option
Canadian Court Notes That Keyword Advertising On Competitor’s Trademarks Is Not Deceptive
Facebook and Google Submit Comments on Privacy Bill
WordPress.com Down for the Count
Tweeeeeeeeeeeeeet! Twitter Has A Way To Show Off Your World Cup Allegiances
Google Kills Its Homepage Background Image Experiment Early

Dear AdWords Advertiser, You Suck! Love, Google

Google AdWords would like you to know that you’re a loser.
Well that sucks, doesn’t it!
Wipe away that tear–it doesn’t mean that your father-in-law was right about you all along. Nope! While Google AdWords wants to tell you that you’re not up to par, it’s doing so in a kind way–and it wants to help.
The just [...]

Dear AdWords Advertiser, You Suck! Love, Google

Google AdWords would like you to know that you’re a loser.
Well that sucks, doesn’t it!
Wipe away that tear–it doesn’t mean that your father-in-law was right about you all along. Nope! While Google AdWords wants to tell you that you’re not up to par, it’s doing so in a kind way–and it wants to help.
The just [...]

Dear AdWords Advertiser, You Suck! Love, Google

Google AdWords would like you to know that you’re a loser.
Well that sucks, doesn’t it!
Wipe away that tear–it doesn’t mean that your father-in-law was right about you all along. Nope! While Google AdWords wants to tell you that you’re not up to par, it’s doing so in a kind way–and it wants to help.
The just [...]

What’s the ROI of Twitter? Acquisition Might Finally Answer That Question

There’s one question that seems to be asked of Twitter all the time: what’s the ROI?
I tend to reply with some smart alec comment such as “That’s like asking: what’s the ROI from my telephone!” Yeah, that doesn’t go down too well, but it’s true. Twitter is a channel, a tool. Just like your telephone, [...]

Pilgrim’s Picks for June 10

Is it Friday yet?
After last week’s abbreviated work-week, this week seems to be dragging on some. How’s your week going? Really? See if these Pilgrim Pick’s can brighten your day.

Google Voice to Integrate with Gmail as a VoIP Service
Flickr + Facebook!
Linden Lab Lays Off 30 Percent Of Staff
Google’s Wi-Fi sniff probe reveals ‘criminal intent’
More And More [...]

Why Google Wants the Entire World to Upload an Image to Its Homepage

See that? That is Google’s homepage today. For everyone…in the world!
When Google announced that it would let users upload images to its homepage, it was cute. It gave me the ammo to suggest that Google was copying Bing–which was the first big search engine to go with the background images.
That’s still a legitimate observation, but [...]

Save 15% on BlueGlass LA’s Search & Social Conference

Are you going to PubCon Austin?
Not your thing? Too far? Haven’t decided yet?
Or perhaps you’d like to double up on your small group training for that week?
Well, be sure to take a serious look at BlueGlass LA–two days of search and social marketing training from some of the smartest guys in the industry. A follow-up [...]

Save 15% on BlueGlass LA’s Search & Social Conference

Are you going to PubCon Masters Group Training in Austin?
Not your thing? Too far? Haven’t decided yet?
Or perhaps you’d like to double up on your small group training for that week?
Well, be sure to take a serious look at BlueGlass LA–two days of search and social marketing training from some of the smartest guys in [...]