Simple Performance Marketing

Author Ian Sohn

A Reader’s $2 Bill Story

Yesterday I asked people to send me their $2 bill stories. I’ve already gotten several links, tweets and incredible emails, like the one below [reprinted anonymously with the writer's permission]. Keep them coming to @iansohn or iansohn2[at]yahoo.[com]. In the summer of 2006, my then-girlfriend, now wife, was doing a business…

A Reader’s $2 Bill Story

Yesterday I asked people to send me their $2 bill stories. I’ve already gotten several links, tweets and incredible emails, like the one below [reprinted anonymously with the writer's permission]. Keep them coming to @iansohn or iansohn2[at]yahoo.[com]. In the summer of 2006, my then-girlfriend, now wife, was doing a business…

A Reader’s $2 Bill Story

Yesterday I asked people to send me their $2 bill stories. I’ve already gotten several links, tweets and incredible emails, like the one below [reprinted anonymously with the writer's permission]. Keep them coming to @iansohn or iansohn2[at]yahoo.[com]. In the summer of 2006, my then-girlfriend, now wife, was doing a business…

Don’t Forget the Little Guy

4 Lessons From Today’s US Soccer Victory

[1] Play until the final whistle. Same notion as my recent thought on Hail Mary passes. [2] Hustle, hustle, hustle. Donovan scored because he continued his run towards the goal even after his brilliant pass. He didn’t stand there admiring his good work.[3] Sometimes it takes a lucky bounce to…

4 Lessons From Today’s US Soccer Victory

[1] Play until the final whistle. Same notion as my recent thought on Hail Mary passes. [2] Hustle, hustle, hustle. Donovan scored because he continued his run towards the goal even after his brilliant pass. He didn’t stand there admiring his good work.[3] Sometimes it takes a lucky bounce to…

$2 Bill Update

The original inspiration for my $2 bill series was a colleague telling me a story about an otherwise unremarkable taxi ride, where the driver gave her a $2 bill for change. As I asked, "When was the last time you proactively told someone about a taxi ride where nothing happened?"…

What I Recently Learned

Every experience is a learning opportunity. My most recent is simple … A quarterback with a rocket arm and receivers with stickum hands can make the Hail Mary a good option.

What I Recently Learned

Every experience is a learning opportunity. My most recent is simple … A quarterback with a rocket arm and receivers with stickum hands can make the Hail Mary a good option.

What I Recently Learned

Every experience is a learning opportunity. My most recent is simple … A quarterback with a rocket arm and receivers with stickum hands can make the Hail Mary a good option.

What I Recently Learned

Every experience is a learning opportunity. My most recent is simple … A quarterback with a rocket arm and receivers with stickum hands can make the Hail Mary a good option.

Parenthood in the Age of the ‘Swipe’

Next Wednesday I will become a father for the second time. As I embark on a 2.5 week leave, my anxiety is twofold. How are we going to care for another child when it seems as though we’re hanging on by a thread with one? And how am I going…

Why Blogs With Balls 3 Was the Best Conference I’ve Ever Attended

This past Saturday I attended and spoke at a fantastic sports media conference called Blogs With Balls 3. Massive kudos to Kyle Bunch and the crew at Hugging Harold Reynolds for what was the best conference I’ve ever attended (and for inviting an ‘outsider’ like me to speak). Do not…

False Sense of Say

Conventional wisdom is that a brand shouldn’t ask for customer feedback unless it’s at least willing to entertain implementing some of the suggestions [not all, but at least some]. I agree. But I’ve noticed a twist on this lately – one that disturbs me. It’s my policy not to slam…

False Sense of Say

Conventional wisdom is that a brand shouldn’t ask for customer feedback unless it’s at least willing to entertain implementing some of the suggestions [not all, but at least some]. I agree. But I’ve noticed a twist on this lately – one that disturbs me. It’s my policy not to slam…

Go East Young Man (or Woman)

Perusing through my Twitter feed recently I saw a message from Jen Beio that she’s moving from Chicago to New York to pursue the next chapter of her career and beyond. My 26 year old sister and 23 year old brother both live in New York. I was born and…

Go Small or Go Home

Everywhere I look these days it seems like people, brands, organizations are going small. I started out with great intentions of giving lots of examples, but ran out of steam. A few fairly random and obvious ones below. What are other examples of this phenomenon? The two ’surprising’ teams remaining…

Job Seeker Spends $6 on Google Buy. Lands Gig.

I enjoyed this so much I wanted to post it. So terribly clever. [via @scottfmurphy]

Continuum of Attitudes Re: Facebook Privacy

Based on nothing more than an observation of my Twitter stream, I’ve found a continuum of attitudes regarding Facebook’s privacy issues [particularly surrounding the announcements at f8]. Here we go … Those who believe Facebook is pure evil and have recently deactivated their accounts in fear and protest. You will…

You Are Who You Follow?

I like Gillian’s answer to my question, simply because I hadn’t thought about it from this perspective. Does a brand imply personal/professional endorsement by following someone back on Twitter? I don’t think any more than taking their money at the cash register; or even allowing them in their store. What…

Evolution of the Baby Announcement

As the arrival of baby boy Sohn #2 approaches I’ve been thinking about how much has changed just since Henry was born in early 2007. So I guess what I’m saying is, watch my Twitter and Facebook updates on June 23.

What I’ve Been Collecting Lately

I’ve been woefully bad about posting the last two weeks. Work, family, travel … eh, you get it. But I’ve always said my blog is nothing more than a place I collect things, so here are a few things I’ve collected lately. Jimmy Choo partners with Foursquare on what I…

In-N-Out Burger’s $2 Bill

If you’ve never been to In-N-Out [I'm truly sorry for you] you might not know that the menu is very limited – single, double, cheese/no cheese. But there’s always been a secret menu – one that doesn’t appear anywhere* but most regular patrons know about. Grilled cheese and Animal style…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…

Storytelling With a Music Business Vet (Dan Beck)

I’ve known Dan Beck since 2002. By my calculations Dan has worked and lived in the upper echelons of the music business for four decades. He recently started one of the most entertaining blogs around, called Music Bizz Fizz – a collection of nearly unbelievable stories about his run-ins with…