Simple Performance Marketing

Author Josh Constine

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya Releases Stats On Social ID Use, Talks About Facebook’s News Feed

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Facebook Continues to Roll Out Hovercard Previews for News Feed Items

Facebook has slowly been rolling out “hovercards” to show previews of profiles, Pages, events and groups when their names are moused over on the news feed. This new design element, which has been spotted over the past few months, allows users to learn more about and interact with items in their feeds without opening a new [...]

Bharti Airtel Brings Free m.facebook.com to India

Bharti Airtel, India’s largest cellular service provider, announced a partnership with Facebook yesterday that will bring free access to the site’s mobile version, m.facebook.com, to Bharti’s 130 million customers. For all of July and August Airtel subscribers can utilize key Facebook features like status updates, photos, and private messages with no data charges. The promotion aims [...]

Facebook Suggests Pages To First-Time Users Based On Demographic

Today Facebook officially announced its suggested Pages feature, which it started testing with first-time users in April. This “Add Interests” step invites users to like a selection of Pages from a “list of Pages that other people in a similar demographic…also commonly like.” The addition helps to ensure that new users don’t see a blank [...]

Rixty Lets The Credit Card-less Pay Cash and Coins For Facebook Credits

Rixty pre-paid cards and Coinstar vouchers can now be exchanged for Facebook Credits at a rate of 8.403 credits to the US dollar. The company, who helps consumers make online purchases without a credit card, has a new feature on it’s website allowing users to transfer value from their Rixty account into Credits on their [...]

Rixty Lets The Credit Card-less Pay Cash and Coins For Facebook Credits

Rixty pre-paid cards and Coinstar vouchers can now be exchanged for Facebook Credits at a rate of 8.403 credits to the US dollar. The company, who helps consumers make online purchases without a credit card, has a new feature on it’s website allowing users to transfer value from their Rixty account into Credits on their [...]

Gnip Standardizes and Reduces Strain on Facebook APIs

Today, social media API aggregator Gnip is improving how it combines different Facebook API feeds into one output stream. It now includes various public Page-based APIs alongside the keyword search API it integrated after f8, with the intention of helping developers access Facebook data more quickly and easily. The change strengthens Gnip’s brand management service which allows users [...]

Facebook Graphs Show Relative Frequency of World Cup Keywords in Status Updates

Graphs displaying the prevalence of World Cup-related keywords in status updates have been posted by Facebook’s own Page to a photo album called Heartbeat of the World Cup. While the charts are entertaining, the lack of a Y-axis detailing the actual volume of status messages featuring a keyword limits interpretation of the data. The “Heartbeat [...]

Ads API Profile: Alchemy’s Cascading Ad Creation Analytics, and Auto-Optimization

Facebook’s performance advertising system provides buyers with a wealth of targeting options, but not the depth of control or analytics to effectively take advantage of the opportunity. To allow companies to build more powerful tools for managing Facebook ads, the company began allowed a select few companies access to an ads API, last fall. Here we’ll [...]

Ads API Profile: Alchemy’s Cascading Ad Creation Analytics, and Auto-Optimization

Facebook’s performance advertising system provides buyers with a wealth of targeting options, but not the depth of control or analytics to effectively take advantage of the opportunity. To allow companies to build more powerful tools for managing Facebook ads, the company began allowed a select few companies access to an ads API, last fall. Here we’ll [...]

Ads API Profile: Alchemy’s Cascading Ad Creation, Analytics, and Auto-Optimization

Facebook’s performance advertising system provides buyers with a wealth of targeting options, but not the depth of control or analytics to effectively take advantage of the opportunity. To allow companies to build more powerful tools for managing Facebook ads, the company began allowing a select few developers access to an ads API last fall. Here we’ll [...]

News Feed Design Test Places Large Popular Photos on Top For Some Users

Facebook is testing a new design of the news feed that displays 3 popular photos above the stream of friend and page updates, as some users are spotting. These photos are sized much larger than any others on the home page and are accompanied by their album title, caption, author, and tallies of engagement. The [...]

Home Page Headline Urges Users to Invite Their Skype Contacts to Join Facebook

Some users who list their Skype contact info in their profile are being greeted by a message on the Facebook home page informing them “now you can find your friends the easy way…with your Skype account.”
Clicking “Find Friends” leads users to a contact importer that allows them to send sign-up invites to their Skype [...]

Facebook Tests Using Profile Picture Thumbnails in More Feeds Stories

Users are seeing more faces than ever in their feeds as Facebook complements more stories with multiple profile picture thumbnails. Friendship confirmation stories now display thumbnails of your friend’s new friends, and rows of thumbnails (we’ve seen as many as 17 at once) accompany profile pic change feed items. While currently contained to rather benign [...]

Post Voicemail to Facebook Walls with Voice Wall

Facebook users can now record voice messages and post them on the walls of friends through Voice Wall, a newly released service from Society.me. Users call a designated phone number, select a friend using a touch-tone system, and their voice message appears in a streaming audio player on the friend’s wall. Voice Wall equips Facebook with an [...]

Post Voicemail to Facebook Walls with Voice Wall

Facebook users can now record voice messages and post them on the walls of friends through Voice Wall, a newly released service from Society.me. Users call a designated phone number, select a friend using a touch-tone system, and their voice message appears in a streaming audio player on the friend’s wall. Voice Wall equips Facebook with an [...]

Facebook Integration Now Live in Bing Social Search Results

Microsoft search engine Bing has just launched a new social sub-site (http://www.bing.com/social), allowing users to search through Facebook Page updates and links publicly posted to personal profiles. These results are posted alongside tweets on the Social home page, which Microsoft hopes will become the new destination for social search. The new integration is part of [...]

Facebook Brings Upcoming Birthdays Back to the Home Page

Facebook recently resurfaced upcoming birthdays on the home page’s right sidebar, after hiding them behind a “see more” button for the last month. Users now see a list of names of friends with upcoming birthdays with no dates or line breaks, as well as a link to their full-screen birthday list.

Prior to a month ago, [...]

Facebook’s New Privacy Controls Give Users More Choice, and Direct Them to be More Open

Facebook is rolling out a new set of privacy options over the next few weeks — the company’s response to confusion and criticism that it has received following a number of privacy changes, product launches and security issues from late April.
Key Points
The most important aspect of the options is a new privacy interface featuring one-click [...]

Facebook Tests “Related Photos,” Shows Users Excerpts from Other Albums

Facebook is experimenting with a new feature that appears in the right sidebar while a user browses the in-house Photos application. Called “Related Photos”, it displays two types of shots: photos from other albums by the person who uploaded the shot you’re currently looking at, and additional photos of your friends who are tagged in [...]

More Details on “Facebook Questions” — Plenty of Notifications, No Privacy Controls

Questions is a new in-house Facebook application we examined on Monday that allows users to post questions, tag them with topics, and vote on responses to surface the best answers.
New Zealand Facebook user Sid Yadav has been part of Questions’ beta test, and he’s been talking about of what he’s seen already — we’ve followed up [...]

“Facebook Questions” Tapping Into Friends’ Opinions, May be More Fun than Intellectual

Facebook has been working on a not-yet-launched service called “Questions,” that will have users ask and answer each others’ questions — similar to a few other services that are out already, but maybe more interesting to the average person. Now, a few more details have emerged, though, via a Facebook user who has been part [...]

Facebook Impact Tracks Who You’ve Invited to Sign Up, Ranks Your Referrals Against Your Friends

Facebook is looking to increase sign-ups by adding a competitive element to inviting friends to the site. By clicking “Who’s here because of you? Track your invites” in the bottom of the right home page sidebar, users can now access Facebook Impact, a leaderboard that shows which of your friends have gotten the most people [...]