MKTG

Especially in today’s hyper-connected culture, knowing how to build relationships and leverage those relationships to improve your standing is important. It might sound a little brutish or cold, but it’s as true in search engine optimization (SEO) as it is in the rest of the business world – it’s not what you know, it’s who [...]

The Federal Trade Commission and social networking megastar Twitter came to an agreement last week about the need for more consumer security on the site. The FTC’s charges that Twitter “deceived consumers and put their privacy at risk,” stemmed from Twitter hacks in 2009 of high profile accounts including the then-President-Elect Obama and Fox News.

FTC [...]

A Quick Response (QR) code is like a link for the off-line world. You can create it for free, post it anywhere, and connect it to anything. The code is an image that is scanned by a smartphone scanner – like the QuickMark and Optiscan for iPhone or Barcode Scanner for the Android –and automatically takes [...]

Who knew spam mail could be worthwhile? Chipotle has a way to make the inbox-stuffing junk emails into support for our schools. They announced their email program “No Junk” this past Friday. All you have to do is forward your junk email to their designated address, nojunk@chipotle.com. For every 100,000 emails, the restaurant chain will [...]

Twitter and Facebook have linked up! Following last month’s LinkedIn Twitter application, Facebook has announced their own Twitter app that enables you to post tweets through Facebook, lists which Facebook friends are tweeting, and enables you to follow them on Twitter. This is major news for Internet marketing, social networking and for you, the affiliate [...]

Twitter and Facebook have linked up! Following last month’s LinkedIn Twitter application, Facebook has announced their own Twitter app that enables you to post tweets through Facebook, lists which Facebook friends are tweeting, and enables you to follow them on Twitter. This is major news for Internet marketing, social networking and for you, the affiliate [...]

Twitter and Facebook have linked up! Following last month’s LinkedIn Twitter application, Facebook has announced their own Twitter app that enables you to post tweets through Facebook, lists which Facebook friends are tweeting, and enables you to follow them on Twitter. This is major news for Internet marketing, social networking and for you, the affiliate [...]

People have been saying we living in a fast-paced world long before cell phones became life lines. But today, in 2010, there’s such an emphasis on what’s latest buzz that it’s easy to get swept away by, well, the current.

Establishing Connections
There are so many ways to get connected and stay connected it can be overwhelming. [...]

People have been saying we living in a fast-paced world long before cell phones became life lines. But today, in 2010, there’s such an emphasis on what’s latest buzz that it’s easy to get swept away by, well, the current.

Establishing Connections
There are so many ways to get connected and stay connected it can be overwhelming. [...]

It’s been a big season for Google, what with the enhanced search results page, revised keyword search tool and new indexing system. But the developments just keep rolling out, and really, would we expect any less from the Internet’s biggest engine? In keeping with the focus on appearance, Google just announced the creation of the [...]

The more connected mobile devices get, the more challenging using them seems to be. The problem with downsizing a computer to the size of a phone is that there’s not always enough room for everyone. At least that’s how Apple feels.
Steve Jobs, CEO of Apple, has, in the past, promised to allow Apple’s competitors space [...]

Something strong has been brewing in Mountain View California, at the HQ Google programmers call home. In response to the recent explosive growth in online information and instant connection and communication, Google has revised its index, and named the new search indexing system Caffeine.

This revision is in keeping with the recent changes to the look of [...]

In our earlier post about email newsletters we covered three things you need to do to get started. In this post we’ll cover three best practices to be successful and spam-free.

These three tips will help you organize your newsletters, build your mailing list and inspire confidence and trust in your business.
Remember the fable, The Tortoise [...]

Internet marketers are all atwitter about the changes Twitter is making to links. This week Twitter announced their plans to step up their malware defense (to see what we had to say about Twitter and malware read this post) and change the way links are sent. Here are the 3 things you need to know [...]

Sending out an email newsletter is a great way to engage your audience. You can connect with your website’s users, while sharing with them your expertise, how beneficial it is to work with your business or how much convenient and efficient your company is.

This is because your newsletter can be anything; insider information on your [...]

You may have noticed something different when you’ve gone to use Google’s keyword tool. The familiar external keyword tool has been replaced with their new beta version.

Google launched their beta version back in the fall, but started diverting traffic to it this spring. Both required you to pass a security check to use the tool [...]

As if optimizing your site for search engines wasn’t hard enough, along come hackers to make things more complicated.

It turns out spammers, scammers and hackers care about search engine optimization (SEO) and ranking on search engine results pages (SERP) too. A study by Google recently found that more than half of malware sites (60 percent!) [...]

The World Wide Web can trap you in a few different ways, but one of the most damaging is identity fraud.  There are all sorts of viruses and Trojan horse programs that are used to gain access to people’s personal information and wreak havoc on the computer once the program has run its course. Protecting [...]

The most important thing to know about link juice and authority sites is what they are:
Link Juice: The power of the page your backlink is from. The more weight, higher the quality, or higher PageRank of the page linking to you, the more ‘juice’ or power/weight is transferred to your page and site.
Authority Site: [...]

We’ve gone over some ways to find more link sources, and now we’re going to tell you how you can improve the backlinks you’ve already got.
Anchor text is vital to your linking success. In fact, SEOMoz.org ranked the top five factors in search engine optimization (SEO) and keyword focused anchor text from external links came [...]

Backlinks are references for your site. The more you have, the more users and search engines can learn about your website.
But while multiple backlinks is good, multiple backlinks from a diversity of sources is best. Four links from the same site can be read as just one reference by users and search engines alike.
Think about [...]

After reading the comments from Tuesday’s post, it’s clear that everyone is eager to learn more about how to improve their backlinks, but it’s also clear that many of you need more information about what a backlink is and how to get one in the first place.
A backlink is an inbound or an incoming link [...]

Link building is a necessary long-term task for the success of your website. Search engines like Google use inbound and outbound links to evaluate your site, and where your site ranks in the count affects where your site appears on the search engine results page (SERP).
Whether you’re focusing on search engine optimization (SEO) for your [...]

Social media sites are great; they can drive traffic to your site, helping you gain wider exposure, and build your backlinks.
But Digg, del.icio.us, and the rest, pull from the whole word wide web. That means your page, post or picture has to get A LOT of bookmarks to make it to the front page and [...]

You might have noticed that Google’s results page looks a bit different. There’s a new way to navigate the search results. There’s an options panel on the left-hand side of the page that enables you to sort the search results by information type: news results, blogs, shopping, images or books related to your query.
The change [...]

Facebook is a huge market. More than 400 million people and businesses have accounts. It’s quickly become the online marketplace to promote yourself and your company.
You can draw attention to your website and existing online presence with a Facebook profile. You can link to articles you’ve written in your updates, connect with new friends and [...]

There are many benefits to having a blog on your site. Blogs are an easy way to provide regular, fresh content, enable easy user interaction, facilitate social media marketing, encourage repeat visitors, and stimulate increased traffic.
We all know how important it is to make a good first impression. Well, every new post is a new [...]

Squidoo is a free publishing platform for a single webpage called a ‘lens.’ That page can be a pitch for a product, a step-by-step how-to, or expound on your love of rubber duckies.
You can use Squidoo as you would an article directory, and publish articles on your products or services. Google is a big fan [...]

Blog Business Style
Whether you started you blog for fun, for backlinks, for page hits or to post reviews, you need to consider how the blog is part of your brand.
If blogging were the same as writing professionally, then there would be no need for bloggers to call themselves, well, bloggers. They would just be writers.
But [...]

Blog Business Style
Whether you started you blog for fun, for backlinks, for page hits or to post reviews, you need to consider how the blog is part of your brand.
If blogging were the same as writing professionally, then there would be no need for bloggers to call themselves, well, bloggers. They would just be writers.
But [...]