MKTG

Canadian Firm, German Govt File Against Facebook – Toronto-based Merchant Law Group filed paperwork seeking class action status in a lawsuit against Facebook this week claiming Facebook mishandled user data during the most recent privacy changes, and seeking the sum of the money the company made as a result of making user data public in [...]

Our list of Top 20 Facebook Pages, complied by our PageData tool counting the number of fans added to a Page daily, was a mixed bag this week. Lady Gaga was the first person on Facebook to get 10 million fans, beating out President Barack Obama — and Vin Diesel. The World Cup was also [...]

Facebook can now be a job board with a new application, Work For Us, which allows Page administrators to install a tab on their Page to collect potential hires’ information. The app’s basic version is free for 30 days and allows brands to post jobs on their Pages and automatically create Facebook ads advertising these [...]

Global food giant Kraft Foods has set its eyes on Facebook, pumping up at least three campaigns for Wheat Thins (crackers), Oreo (cookies) and Crystal Light (flavored beverage) in recent weeks. The Facebook and Twitter campaigns are paired with television and music venue sponsorship. Specifically, Kraft Foods is the main sponsor of the 2010 Lilith [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

The International Medical Corps, a global non-profit providing health care training and development programs, is currently competing for votes to win $200,000 in the American Express-TakePart Members Project online campaign, and it has streamlined its social media fundraising efforts into one Facebook application to do so. The app is a one-stop shop for the Corps’ [...]

Facebook continues to grow, not only in India where the company’s set to hire 500 people, but all over the world. This week we took a look at who joined the company and reported their new positions on LinkedIn. Reid Callaway is set to be a summer intern at Facebook, coming from work as an [...]

LivingSocial Deals, the group coupon arm of LivingSocial, just expanded their services to the United Kingdom by opening in London today. The company is set to go live in other major UK metropolitan areas, such as Birmingham, Manchester and Liverpool, as well as dozens of other global markets in the coming year. We’ve written previously [...]

Portuguese soccer/football star Cristiano Ronaldo topped this week’s top 20 Facebook Pages, as measured by our PageData tool, which counts the number of fans added to Pages over the course of the week. Along with Ronaldo were plenty of musicians and television shows, a few movies and a couple of big name brands. Top Gainers [...]

Facebook launched a new mapping application promoting its Preferred Developer Consultants on its Platform Page, yesterday. Clicking on the Consultants tab yields an explanation of who Facebook’s Preferred Developer Consultants are and suggests that the user search to find a consultant. The “Find a preferred consultant” app, developed by Gamaroff Digital (which is, as you’d expect, [...]

Facebook hired its first registered lobbyist in California last month, and has extended the contract until Sept. 30 of this year according to state documents. William Gonzalez, owner of Sacramento-based Gonzalez Public Affairs, came on board as Facebook’s lobbyist on May 24 of this year, serving under Tim Sparapani, Facebook’s Washington, DC-based director of public [...]

Foursquare’s $80M Funding Deal, No Facebook Deal – Along with previous reports in a similar vein, AllThingsD reports that Facebook was very close to buying location-based check-in game Foursquare; instead, the startup is about to close an $80 million round from venture firm Andreessen Horowitz. Zuckerberg Talks Growth – Facebook CEO Mark Zuckerberg spoke in [...]

Foursquare’s $80M Funding Deal, No Facebook Deal – Along with previous reports in a similar vein, AllThingsD reports that Facebook was very close to buying location-based check-in game Foursquare; instead, the startup is about to close an $80 million round from venture firm Andreessen Horowitz. Zuckerberg Talks Growth – Facebook CEO Mark Zuckerberg spoke in [...]

Here’s our latest look at people who Facebook has hired in the last week, as shown by LinkedIn. The new employees come from a range of backgrounds in the public and private sector including a few well-known technology companies. David Baser: Now a Monetization Analyst at Facebook and previously worked as an economist at Compass Lexecon, [...]

Facebook launched a Comedy on Facebook Page last week and has since gained about 550 Likes.The Wall is filled with links to funny videos spoofing everything from the World Cup’s vuvuzela horns to North Korea’s Kim Jong-il to Mark Zuckerberg himself. The Page is apparently in its beginning stages, as the Info tab notes, “Right [...]

Facebook launched a Comedy on Facebook Page last week and has since gained about 550 Likes.The Wall is filled with links to funny videos spoofing everything from the World Cup’s vuvuzela horns to North Korea’s Kim Jong-il to Mark Zuckerberg himself. The Page is apparently in its beginning stages, as the Info tab notes, “Right [...]

Since its founding in 2008, Santa Monica, Calif-based Fan Appz has built its Page management business around an enterprise and free version of its self-serve Page management software. It has most recently created a professional version for small- and medium-sized businesses that includes tools to enable users to create top 5 lists, quizzes, polls and [...]

In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least  10,000 mentions of AT&T on social sites each day, the company told AdAge this week – if not more — so [...]

In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least  10,000 mentions of AT&T on social sites each day, the company told AdAge this week – if not more — so [...]

In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least  10,000 mentions of AT&T on social sites each day, the company told AdAge this week – if not more — so [...]

World Cup football (soccer) and Pixar’s “Toy Story 3” intermingled with a bunch of entertainment-related regulars on our list this week of Top 20 Facebook Pages. We compile the list with our PageData tool, which counts the number of fans added daily and monthly to Pages. Top Gainers This Week Name Fans Gain Gain, % [...]

World Cup football (soccer) and Pixar’s “Toy Story 3” intermingled with a bunch of entertainment-related regulars on our list this week of Top 20 Facebook Pages. We compile the list with our PageData tool, which counts the number of fans added daily and monthly to Pages. Top Gainers This Week Name Fans Gain Gain, % [...]

A new Facebook application, HealthSeeker, wants to help people with diabetes become more informed about their disease, as well as make tangible lifestyle changes that might affect their health. The app was created in part by the non-profit Diabetes Hands Foundation, the Joslin Diabetes Center (a research affiliate of the Harvard Medical School) and Boehringer Ingelheim Pharmaceuticals, [...]

Like Button Boosts Blog Traffic – Six Apart’s blog platform, TypePad, reported this week that the installation of Facebook’s new Like Button boosted bloggers’ referral traffic by up to 50%. Adding the Like button for the post footer, which gave users the chance to Like and share on Facebook, boosted traffic for some up to 200%. [...]

The Facebook Pages with the largest number of fans are almost entirely relegated to entertainment — including musicians, actors, television shows and movies. According to Inside Facebook’s tool PageData, which counts how many fans Pages acquire, only seven of the Top 25 Pages on Facebook do not fall into this category. The last time we [...]

Here’s our latest look at who Facebook has been hiring recently, as drawn from LinkedIn. For those tracking location and mobile, note that the company has hired a mobile program manager, Vikas Gupta, from out of location-based social service startup Loopt.

David Breger is now a product manager at Facebook; he previously worked as a consultant [...]

Context Optional acquired unwrap inc., maker of Facebook application platform Buzzeo, today in an effort to continue the development of its Page management offerings.
The Palo Alto-based Buzzeo created a service for creating, managing and launching a variety of Facebook applications, primarily for e-commerce but also polls, product [...]