The Federal Trade Commission just announced its approval of the $750 million acquisition of mobile ad network by Google. From the release which is embedded below: “The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks.” Google was quick to put up a blog post of their own, praising the FTC’s decision. You can also read AdMob’s statement here.
The FTC has taken a particularly close look at the deal on antitrust grounds and even extending the timeline for the investigation. Google on the other hand, has made a significant lobbying effort for approval.
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