MKTG

It’s the year of mobile! It’s the year of mobile! Well it looks like we’ve finally stopped crying wolf. Mobile Internet use and interaction is on the rise in a big way. Here are some reports, studies and generally fascinating stuff on the platform marketers have been drooling over for years.

Assorted Musings on Mobile Ad Platforms and Devices: Take a listen to today’s episode of SEM Synergy. Some of the highlights include Bruce’s thoughts on the launch of Apple’s iAd platform and whether it might possibly live up to Steve Jobs expectations to conquer half of the mobile ad market by the end of the year.

Bruce also turns a critical eye on a study on mobile audiences by JiWire that reports 52 percent of smartphone users say they’ve acted on an advertisement in a mobile app and 18 percent say they’ve made a purchase from a mobile app in the last month. Mobile tech specialist Michael Martin also joins the program to offer insight on mobile advertising, location services and popularity of smartphone devices.

Read more of Looking Into the Future: Mobile Marketing — SEM Synergy Extras.

Looking Into the Future: Mobile Marketing — SEM Synergy Extras was originally published on BruceClay.com, an SEO services and SEO tools provider.

It’s the year of mobile! It’s the year of mobile! Well it looks like we’ve finally stopped crying wolf. Mobile Internet use and interaction is on the rise in a big way. Here are some reports, studies and generally fascinating stuff on the platform marketers have been drooling over for years.

Assorted Musings on Mobile Ad Platforms and Devices: Take a listen to today’s episode of SEM Synergy. Some of the highlights include Bruce’s thoughts on the launch of Apple’s iAd platform and whether it might possibly live up to Steve Jobs expectations to conquer half of the mobile ad market by the end of the year.

Bruce also turns a critical eye on a study on mobile audiences by JiWire that reports 52 percent of smartphone users say they’ve acted on an advertisement in a mobile app and 18 percent say they’ve made a purchase from a mobile app in the last month. Mobile tech specialist Michael Martin also joins the program to offer insight on mobile advertising, location services and popularity of smartphone devices.

Read more of Looking Into the Future: Mobile Marketing — SEM Synergy Extras.

Looking Into the Future: Mobile Marketing — SEM Synergy Extras was originally published on BruceClay.com, an SEO services and SEO tools provider.

Vision Mobile in conjunction with Telefonica Developer Communities recently published the results of a developer survey entitled “Mobile Developer Economics 2010 and Beyond,” in which more than 400 developers globally were surveyed to analyze mindshare and overall sentiment for the various mobile platforms. The results of the survey were segmented into 8 major platforms: iOS [...]

Andy Grove on job creation, Android and HTC and another of those odd Google Maps sightings.

With iAd a lengthy one-week old at this point, Apple is already gearing up to utilize the treasure chest of user-data its acquired through the roughly 150M iTunes accounts it has full access to. More specifically, Apple has commissioned a thorough study of the purchasing patterns of its users in terms of apps, music and [...]

Mobile apps are a great way to reach and engage consumers from all walks of life, and the UK government seems to agree.  BBC News is reporting that the UK government has spent thousands of pounds on creating numerous iPhone apps. The apps aren’t all government related either, some aim to make life easier for [...]

Check out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms. Monday, June 28th, 2010 Sims, Strategy and Sports All Appear on This Week’s List of Fastest-Growing Facebook Games by MAU Plimus Enters the Payment Platform Wars With In-Game [...]

How jobs were created in the industrial revolution and how they can be created now as well as Facebook fatigue and memo writing lessons are on this weekend’s reading list.

Apple is exploring new alternatives to get content into the living room, according to people familiar with the company’s plans.

Rumors of a Verizon iPhone have existed since AT&T was announced as the exclusive carrier of the Apple smartphone better than three years ago. But this week, the rumor mill slowed and the fact checking began via an intriguing report from Bloomberg News that cited two sources (supposedly) within Apple claiming that the iPhone will [...]

AppsFire started out life as an iPhone app that used discovery algorithms to populate a list of the most popular apps, but butted heads with Apple when re-submitted to the App Store.  Since its first approach doesn’t seem to be working out, the company is taking another, rather unique, approach. The company has launched AppTrends, [...]

Next year, Cisco will begin selling the Cius tablet, which runs Google’s Android software and is aimed at corporate users.

Posted by randfishAs many of you who read this blog know, I’m a terrible self-promoter. I actually feel guilty writing about, linking to and promoting the products and services that make payroll for the amazing SEOmoz staff and allow us to&nb…

New digital magazine applications fall short on social interaction commonplace on the Web, while excelling in design.

Google Docs has gone mobile.
Google announced today that it is expanding the capabilities of the Google Docs viewer to accommodate iPhone, iPad, and Android platforms by enabling users to open a wide variety of documents via their mobile device with the Google Docs Viewer.
Since the start of 2010, Google has allowed users to store a [...]

On Monday, the Cupertino-based tech giant announced that 1,700,000 iPhone 4s were sold in just the first three days of the device’s release. That figure, however, takes into account hundreds of thousands of phones sold during the preorder process.

Apple said the release of the iPhone 4 was its most successful product introduction yet.

Facebook hired its first registered lobbyist in California last month, and has extended the contract until Sept. 30 of this year according to state documents. William Gonzalez, owner of Sacramento-based Gonzalez Public Affairs, came on board as Facebook’s lobbyist on May 24 of this year, serving under Tim Sparapani, Facebook’s Washington, DC-based director of public [...]

With Apple’s July 1st launch of iAds a few days away, it’s being reported that many brands set to launch on opening day are still weeks, if not months away from being ready.  The main culprit is said to be Apple itself.
AdAge is reporting that a majority of iAd advertisers are still fine-tuning their creative, [...]

Amazon’s new iPad and iPhone apps let users play audio and video clips within select book titles. The online retailer currently only offers about a dozen titles with such multimedia enhancements, but the update could mean that the next Kindle will support video playback as well.

Apple on Monday announced that it sold more than 1.7 million units of the iPhone 4 in its first three days of availability, marking the strongest sales debut for an iPhone yet.

Hoping to stop Apple’s iPhone 4 momentum, the Android camp has ramped up the release of new smartphones, some of them powered with large, high-resolution 4-inch screens, super fast processors and other powerful features. Samsung and Motorola are leading the charge. Will they succeed?

Maybe it is a Wild West free-for-all. What a fucking mess.

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The new Nokia N8 has the dubious distinction of being both the first and the last N-series handset to run Symbian^3 — new high-end devices will run on MeeGo. A product strategy in constant transition isn’t one that will attract developers or customers to Nokia.

The new Nokia N8 has the dubious distinction of being both the first and the last N-series handset to run Symbian^3 — new high-end devices will run on MeeGo. A product strategy in constant transition isn’t one that will attract developers or customers to Nokia.

Check out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms. Monday, June 21st, 2010 FrontierVille, Hello City Lead Off This Week’s List of Fastest-Gaining Facebook Games by MAU Gamenaughts Combines Facebook Farming and Cooking with Wonder Island A [...]

Combine App Engine with Google Voice and you’d have a powerful — and extensible — communication platform that supports both a basic set of features for ordinary users, plus the ability to build custom softswitch applications using App Engine to control them.

Kevin C. Tofel:

To keep things simple, I started the conversation by asking: “How many of your parents use a smartphone?” Not a single student raised their hand. […] But then the light bulb went on and I asked: “How many of your parent…

Kevin C. Tofel:

To keep things simple, I started the conversation by asking: “How many of your parents use a smartphone?” Not a single student raised their hand. […] But then the light bulb went on and I asked: “How many of your parent…

Nice layman’s overview from Matt Neuburg.

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