MKTG

Canadian Firm, German Govt File Against Facebook – Toronto-based Merchant Law Group filed paperwork seeking class action status in a lawsuit against Facebook this week claiming Facebook mishandled user data during the most recent privacy changes, and seeking the sum of the money the company made as a result of making user data public in [...]

In a move that will likely be surprising to some, Facebook has just announced that it is closing its Gift Shop for virtual gifts in three weeks on August 1st. Facebook launched virtual gifts a little over three years ago, and has done a variety of e-commerce experiments since. For example: Initially launching Facebook Credits [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

I spent some time in Doncaster in the United Kingdom with the legendary Rob Wilmot. What I saw was a bunch of people who had a great sense of what all this social media stuff would be able to accomplish for business, for education, for the community at large. It’s the best kind of story, [...]

I spent some time in Doncaster in the United Kingdom with the legendary Rob Wilmot. What I saw was a bunch of people who had a great sense of what all this social media stuff would be able to accomplish for business, for education, for the community at large. It’s the best kind of story, [...]

Having lagged behind much of the rest of the world, India is now among one of the fastest growing international regions for Facebook. Developers in the country are paying more attention, too, producing the sorts of apps that will be familiar to most users. UTV Indiagames is one of those developers. Having made the experimental Cricket [...]

Our list of Top 20 Facebook Pages, complied by our PageData tool counting the number of fans added to a Page daily, was a mixed bag this week. Lady Gaga was the first person on Facebook to get 10 million fans, beating out President Barack Obama — and Vin Diesel. The World Cup was also [...]

Facebook can now be a job board with a new application, Work For Us, which allows Page administrators to install a tab on their Page to collect potential hires’ information. The app’s basic version is free for 30 days and allows brands to post jobs on their Pages and automatically create Facebook ads advertising these [...]

Global food giant Kraft Foods has set its eyes on Facebook, pumping up at least three campaigns for Wheat Thins (crackers), Oreo (cookies) and Crystal Light (flavored beverage) in recent weeks. The Facebook and Twitter campaigns are paired with television and music venue sponsorship. Specifically, Kraft Foods is the main sponsor of the 2010 Lilith [...]

Check out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms. Monday, June 28th, 2010 Sims, Strategy and Sports All Appear on This Week’s List of Fastest-Growing Facebook Games by MAU Plimus Enters the Payment Platform Wars With In-Game [...]

The US is a country built on a story: the story of our independence. We left Britain (and Cuba and Haiti and Iraq) to assert our independence and do our own thing (such as name our towns after British towns and set up neighborhoods full of Cubans and Haitians and Iraqis). Independence matters to us. [...]

I’m writing this post from my local ale house (hey, you work where you want; I’ll work where I want). The guest at the table next to mine asked their server, “What do you think of the halibut special?” The server replied, “I’m not really sure. What did you have in mind when you came [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Apple sold computers. Then they sold new computers. Then they sold iPods, which were computers but smaller and more focused. Then they sold phones (which were iPods with a phone and a camera). Then they sold iPads (big iPods). Then they sold a phone with TWO cameras that has more computing power than their computers [...]

We’ve written a great deal about whales, or those users that spend most heavily on social games. Usually whales are defined as people who spend over $1,000 in virtual goods, of whom a handful will spend tens of thousands of dollars. However, these $1,000 whales are relatively rare. For our most recent Inside Virtual Goods: [...]

The International Medical Corps, a global non-profit providing health care training and development programs, is currently competing for votes to win $200,000 in the American Express-TakePart Members Project online campaign, and it has streamlined its social media fundraising efforts into one Facebook application to do so. The app is a one-stop shop for the Corps’ [...]