MKTG

2

4

Key of Awesome

Next New Networks

Comedy, Music

21,585,869

58%

3

Happy Tree Friends

MondoMedia

Animation

16,245,344

3%

4

2

Fred

NA

Comedy

15,318,046

-17%

5

Smosh

Deca TV

Comedy, Sketch

15,165,895

38%

6

NEW

Charlie the Unicorn

FilmCow

Animation, Comedy

7,144,246

NEW

7

NEW

Potter Puppet Pals

NA

Sketch

5,131,372

NEW

8

Back On Chart

Red Vs Blue

Rooster Teeth

Animation, Comedy

4,407,858

Back On Chart

9

7

The Station

Comedy

3,581,868

-17%

10

8

Jake & Amir

CollegeHumor

Comedy, Sketch

3,359,443

3%

*The Visible Measures Top 10 Webisodes Chart focuses on digital studio-driven Web series that appear on Internet video-sharing destinations. Each Web series is measured on a True Reachô basis, which includes viewership of both studio-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million Internet videos across more than 150 video-sharing destinations.

Note: This chart does not include vloggers, interviews, how-to series, news shows, or product review shows. View-count results are incremental by month.

To notify Visible Measures of an upcoming Web series, or for an end-to-end assessment of your campaign’s overall performance, please contact us directly.

If you’re interested in exploring this data further, go to visiblemeasures.com/mashable.

initVisibleMeasures();

Breakout Hits: The Annoying Orange and Key of Awesome

The Annoying Orange debuted on the chart at #1 last month with an already impressive 29 million views. In March it grew 80% to 52 million, leaving most of the competition far behind. Some folks will observe that it’s surprising that those 52 million people don’t find the orange that stars in the series too annoying. Others will just keep on laughing.

The other big winner this month is Key of Awesome, which jumped from fewer than 14 million views to more than 21 million, moving from #4 to #2. This was thanks in part to two hugely successful Lady Gaga-related music videos: “No Lady Gaga Telephone! Adam Lambert: Behind the Awesome” and “Lady Gaga Telephone Parody (ft Beyonce): Key of Awesome #17.”

Apparently the Internet loves Lady Gaga. Who knew?

Newcomers: Charlie the Unicorn and Potter Puppet Pals

Look at these two new successes and you might notice a pattern: Many of the top series on the list combine kid show presentation with some edgy, grown-up humor. The Annoying Orange, Happy Tree Friends, Charlie the Unicorn, and Potter Puppet Pals all seem like they might be for kids at first glance, but they can be pretty morbid.

Even Fred is edgy sometimes thanks to its implication of a difficult family life for the title character.

Charlie the Unicorn and Potter Puppet Pals are also comparatively old; both are on the list thanks to traffic on episodes published several years ago. Viral success can be gradual, it can be delayed, or it can even come in spurts.

Why is Fred Less Popular Now?

Fred slipped from its usual #1 or #2 spot to #4. Why did that happen?

The simple answer is that actor Lucas Cruikshank has (at least for now) moved on to bigger, more lucrative things. He’s playing the role of Fred in a made-for-TV movie on Nickelodeon called Fred: The Movie. As a result, he has dedicated less of his time to producing YouTube videos, so viewership declined 17%.

Fred: The Movie won’t be Cruikshank’s Nickelodeon debut, though; he has previously appeared in a cameo role as Fred on the series iCarly. Oh, and if this new movie is successful, a theatrical follow-up is possible, so be prepared for the possibility that this downward trend will continue for his YouTube videos.

Reviews: YouTube, beyonce

Tags: Charlie the Unicorn, Fred, happy tree friends, jake and amir, key of awesome, monthly top webisodes, Potter Puppet Pals, Red Vs Blue, smosh, television, the annoying orange, the station, tv, video, visible measures, web series, Web TV, webisodes, youtube

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10 Essential Social Media Tools for B2B Marketers

Apr 8, ’10 3:14 PM

This series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers — there are still plenty of great tools out there than can best address the unique needs of the B2B space.

We’ve raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.

The mac daddy of web-based CRM products hasn’t been afraid to embrace social media. In the last six months, Salesforce.com has introduced a number of different solutions via its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem.

One of the best applications for B2B marketers who use Salesforce.com is Salesforce for Twitter. Don’t confuse this with Chatter, Salesforce.com’s Facebook for Business, Salesforce for Twitter will let you pull in and monitor Twitter feeds and accounts within the Salesforce.com CRM.

What makes this fantastic is that you can assign cases or leads based on a tweet directly in the CRM that can then be followed up on and monitored along with the other aspects of your work flow. What makes social media more difficult for B2B marketers isn’t that the tools can’t translate from B2C to B2B — they can — it’s that many times those tools don’t integrate well with existing platforms and solutions that a B2B business might have in place.

HootSuite is a great tool not only for managing multiple Twitter accounts (or allowing multiple users access to an account), but also for managing multiple social networks. In November, HootSuite introduced support for LinkedIn and Facebook. HootSuite also now supports WordPress blogs, which works great if you want to have a way to schedule posts and messages to multiple networks. HootSuite also supports alerts and stats tracking. HootSuite is free.

Billing itself as a Twitter CRM tool, CoTweet has been used by a number of big brands, including Ford and JetBlue, and it offers an easy way to manage multiple accounts and also allow multiple users to access a single account. CoTweet also lets you monitor keywords and trends and assign updates to colleagues for follow-up, which can be great for lead-generation. CoTweet was acquired by ExactTarget last month. While the service is available for free, an enterprise option is available for large brands or organizations, starting at a pricey $1,500 a month.

SocialTALK from Syncapse is a social media workflow tool that is designed to help companies control their presence on different platforms and monitor feedback. We covered SocialTALK when it launched in February and it remains one of a handful of services really aimed at helping businesses manage multiple social media accounts from a single dashboard. You can create and schedule video and photo posts for Facebook, have multiple user-access levels, access multiple pages from the same dashboard and monitor incoming traffic and analytical information.

[Disclosure: Syncapse is a Mashable sponsor]

Social media is one of the best tools that B2B marketers can use for lead generation. By monitoring Twitter, forums and online communities, you can seek out not only what people are saying about your client, but you can find people in need of a solution that your client or company can offer.

Radian6 is a really comprehensive monitoring tool that can scan blogs, comments, public Facebook Pages, Twitter and other sources that you feed it. You can then get real-time updates pushed to your dashboard so that you can follow-up or reach out to a potential customer. Radian6 can integrate with Salesforce.com, meaning you can create new contacts or leads in Salesforce directly from the Radian6 dashboard.

Spredfast is a tool that can monitor, manage and measure various social media solutions. You can use it to manage multiple accounts or to schedule content. Spredfast can also be used to do real-time monitoring of persistent keyword searches in search engines, RSS feeds and Twitter and Facebook streams. It can also index relevant and competitive sites. Spredfast also offers metric reporting and tracking so that you can better understand what methods are working best and what methods might need some tweaking. Spredfast starts at $50 a month.

Social Radar is another tool that can do a real deep dive of social monitoring and analysis. The SR Alerts package can monitor conversation fluctuations, important topics from designated influencers and sentiment analysis.

The Social Radar tool isn’t cheap (SR Alerts starts at $200 a month), but for businesses that want to monitor a lot of ground, it’s worth investigating.

truPULSE from Visible Technologies can monitor and listen to conversations surrounding certain topics or keywords from Twitter, Facebook, RSS feeds, video sites and blogs. What’s nice about truPULSE is marketers can track the tone and perceptions of a brand amongst your brand, your product or competitors.

truPULSE can also highlight crisis and customer service issues — which is an area that B2B marketers can excel at by either fixing the situation before it gets out of hand, or use as a way to get a lead or pitch their own service or product.

Viralheat is a social media monitoring and analytics service. It can monitor Twitter, Google Buzz, Facebook Fan Pages, the real-time web and even viral video statistics. One area in which Viralheat differs from some other options is that it can both restrict profiles by location (which can be huge if your B2B is local or is trying to target a certain sector or location) and it has its own API. Having its API means that you can make Viralheat extensible and potentially integrate it into other existing business solutions.

Sentiment analysis tools can be really helpful for B2B marketers because without context, just having a number of Twitter mentions surrounding a certain topic or brand is pretty meaningless. Sentiment Metrics is a tool aimed at larger businesses and the enterprise but it can be useful for B2B marketers because it can monitor not only sites like Twitter, but also online forums and blogs.

While people might inquire about products or services on Twitter or Facebook, the in-depth conversations often take place in forums or on blogs. Monitoring these areas for not only mentions but sentiment analysis can be pretty powerful.

Your Picks

B2B marketers, we want to hear from you! Let us know what tools and services you use with social media in the comments!

Series supported by MarketingProfs B2B Forum

Drive sales and make social media work for you at MarketingProfs B2B Forum! You’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is – we have the best Freebies in the biz! (no keychains here…FREE industry research reports & memberships—stuff to help you really drive sales in 2010!) Register today!

For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook

Images courtesy of iStockphoto, Yuri_Arcurs, Andresr, WendellFranks

Reviews: CoTweet, Facebook, Google Buzz, HootSuite, Mashable, Radian6, Twitter, WordPress, iStockphoto

Tags: b2b, b2b apps, b2b marketing series, MARKETING, marketing apps, sentiment analysis, social media, social media apps, social media tools

Continue Reading… Comments (0)

10 Essential Social Media Tools for B2B Marketers

Apr 8, ’10 3:14 PM

This series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers — there are still plenty of great tools out there than can best address the unique needs of the B2B space.

We’ve raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.

The mac daddy of web-based CRM products hasn’t been afraid to embrace social media. In the last six months, Salesforce.com has introduced a number of different solutions via its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem.

One of the best applications for B2B marketers who use Salesforce.com is Salesforce for Twitter. Don’t confuse this with Chatter, Salesforce.com’s Facebook for Business, Salesforce for Twitter will let you pull in and monitor Twitter feeds and accounts within the Salesforce.com CRM.

What makes this fantastic is that you can assign cases or leads based on a tweet directly in the CRM that can then be followed up on and monitored along with the other aspects of your work flow. What makes social media more difficult for B2B marketers isn’t that the tools can’t translate from B2C to B2B — they can — it’s that many times those tools don’t integrate well with existing platforms and solutions that a B2B business might have in place.

HootSuite is a great tool not only for managing multiple Twitter accounts (or allowing multiple users access to an account), but also for managing multiple social networks. In November, HootSuite introduced support for LinkedIn and Facebook. HootSuite also now supports WordPress blogs, which works great if you want to have a way to schedule posts and messages to multiple networks. HootSuite also supports alerts and stats tracking. HootSuite is free.

Billing itself as a Twitter CRM tool, CoTweet has been used by a number of big brands, including Ford and JetBlue, and it offers an easy way to manage multiple accounts and also allow multiple users to access a single account. CoTweet also lets you monitor keywords and trends and assign updates to colleagues for follow-up, which can be great for lead-generation. CoTweet was acquired by ExactTarget last month. While the service is available for free, an enterprise option is available for large brands or organizations, starting at a pricey $1,500 a month.

SocialTALK from Syncapse is a social media workflow tool that is designed to help companies control their presence on different platforms and monitor feedback. We covered SocialTALK when it launched in February and it remains one of a handful of services really aimed at helping businesses manage multiple social media accounts from a single dashboard. You can create and schedule video and photo posts for Facebook, have multiple user-access levels, access multiple pages from the same dashboard and monitor incoming traffic and analytical information.

[Disclosure: Syncapse is a Mashable sponsor]

Social media is one of the best tools that B2B marketers can use for lead generation. By monitoring Twitter, forums and online communities, you can seek out not only what people are saying about your client, but you can find people in need of a solution that your client or company can offer.

Radian6 is a really comprehensive monitoring tool that can scan blogs, comments, public Facebook Pages, Twitter and other sources that you feed it. You can then get real-time updates pushed to your dashboard so that you can follow-up or reach out to a potential customer. Radian6 can integrate with Salesforce.com, meaning you can create new contacts or leads in Salesforce directly from the Radian6 dashboard.

Spredfast is a tool that can monitor, manage and measure various social media solutions. You can use it to manage multiple accounts or to schedule content. Spredfast can also be used to do real-time monitoring of persistent keyword searches in search engines, RSS feeds and Twitter and Facebook streams. It can also index relevant and competitive sites. Spredfast also offers metric reporting and tracking so that you can better understand what methods are working best and what methods might need some tweaking. Spredfast starts at $50 a month.

Social Radar is another tool that can do a real deep dive of social monitoring and analysis. The SR Alerts package can monitor conversation fluctuations, important topics from designated influencers and sentiment analysis.

The Social Radar tool isn’t cheap (SR Alerts starts at $200 a month), but for businesses that want to monitor a lot of ground, it’s worth investigating.

truPULSE from Visible Technologies can monitor and listen to conversations surrounding certain topics or keywords from Twitter, Facebook, RSS feeds, video sites and blogs. What’s nice about truPULSE is marketers can track the tone and perceptions of a brand amongst your brand, your product or competitors.

truPULSE can also highlight crisis and customer service issues — which is an area that B2B marketers can excel at by either fixing the situation before it gets out of hand, or use as a way to get a lead or pitch their own service or product.

Viralheat is a social media monitoring and analytics service. It can monitor Twitter, Google Buzz, Facebook Fan Pages, the real-time web and even viral video statistics. One area in which Viralheat differs from some other options is that it can both restrict profiles by location (which can be huge if your B2B is local or is trying to target a certain sector or location) and it has its own API. Having its API means that you can make Viralheat extensible and potentially integrate it into other existing business solutions.

Sentiment analysis tools can be really helpful for B2B marketers because without context, just having a number of Twitter mentions surrounding a certain topic or brand is pretty meaningless. Sentiment Metrics is a tool aimed at larger businesses and the enterprise but it can be useful for B2B marketers because it can monitor not only sites like Twitter, but also online forums and blogs.

While people might inquire about products or services on Twitter or Facebook, the in-depth conversations often take place in forums or on blogs. Monitoring these areas for not only mentions but sentiment analysis can be pretty powerful.

Your Picks

B2B marketers, we want to hear from you! Let us know what tools and services you use with social media in the comments!

Series supported by MarketingProfs B2B Forum

Drive sales and make social media work for you at MarketingProfs B2B Forum! You’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is – we have the best Freebies in the biz! (no keychains here…FREE industry research reports & memberships—stuff to help you really drive sales in 2010!) Register today!

For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook

Images courtesy of iStockphoto, Yuri_Arcurs, Andresr, WendellFranks

Reviews: CoTweet, Facebook, Google Buzz, HootSuite, Mashable, Radian6, Twitter, WordPress, iStockphoto

Tags: b2b, b2b apps, b2b marketing series, MARKETING, marketing apps, sentiment analysis, social media, social media apps, social media tools

Continue Reading… Comments (0)

10 Essential Social Media Tools for B2B Marketers

Apr 8, ’10 3:14 PM

This series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers — there are still plenty of great tools out there than can best address the unique needs of the B2B space.

We’ve raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.

The mac daddy of web-based CRM products hasn’t been afraid to embrace social media. In the last six months, Salesforce.com has introduced a number of different solutions via its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem.

One of the best applications for B2B marketers who use Salesforce.com is Salesforce for Twitter. Don’t confuse this with Chatter, Salesforce.com’s Facebook for Business, Salesforce for Twitter will let you pull in and monitor Twitter feeds and accounts within the Salesforce.com CRM.

What makes this fantastic is that you can assign cases or leads based on a tweet directly in the CRM that can then be followed up on and monitored along with the other aspects of your work flow. What makes social media more difficult for B2B marketers isn’t that the tools can’t translate from B2C to B2B — they can — it’s that many times those tools don’t integrate well with existing platforms and solutions that a B2B business might have in place.

HootSuite is a great tool not only for managing multiple Twitter accounts (or allowing multiple users access to an account), but also for managing multiple social networks. In November, HootSuite introduced support for LinkedIn and Facebook. HootSuite also now supports WordPress blogs, which works great if you want to have a way to schedule posts and messages to multiple networks. HootSuite also supports alerts and stats tracking. HootSuite is free.

Billing itself as a Twitter CRM tool, CoTweet has been used by a number of big brands, including Ford and JetBlue, and it offers an easy way to manage multiple accounts and also allow multiple users to access a single account. CoTweet also lets you monitor keywords and trends and assign updates to colleagues for follow-up, which can be great for lead-generation. CoTweet was acquired by ExactTarget last month. While the service is available for free, an enterprise option is available for large brands or organizations, starting at a pricey $1,500 a month.

SocialTALK from Syncapse is a social media workflow tool that is designed to help companies control their presence on different platforms and monitor feedback. We covered SocialTALK when it launched in February and it remains one of a handful of services really aimed at helping businesses manage multiple social media accounts from a single dashboard. You can create and schedule video and photo posts for Facebook, have multiple user-access levels, access multiple pages from the same dashboard and monitor incoming traffic and analytical information.

[Disclosure: Syncapse is a Mashable sponsor]

Social media is one of the best tools that B2B marketers can use for lead generation. By monitoring Twitter, forums and online communities, you can seek out not only what people are saying about your client, but you can find people in need of a solution that your client or company can offer.

Radian6 is a really comprehensive monitoring tool that can scan blogs, comments, public Facebook Pages, Twitter and other sources that you feed it. You can then get real-time updates pushed to your dashboard so that you can follow-up or reach out to a potential customer. Radian6 can integrate with Salesforce.com, meaning you can create new contacts or leads in Salesforce directly from the Radian6 dashboard.

Spredfast is a tool that can monitor, manage and measure various social media solutions. You can use it to manage multiple accounts or to schedule content. Spredfast can also be used to do real-time monitoring of persistent keyword searches in search engines, RSS feeds and Twitter and Facebook streams. It can also index relevant and competitive sites. Spredfast also offers metric reporting and tracking so that you can better understand what methods are working best and what methods might need some tweaking. Spredfast starts at $50 a month.

Social Radar is another tool that can do a real deep dive of social monitoring and analysis. The SR Alerts package can monitor conversation fluctuations, important topics from designated influencers and sentiment analysis.

The Social Radar tool isn’t cheap (SR Alerts starts at $200 a month), but for businesses that want to monitor a lot of ground, it’s worth investigating.

truPULSE from Visible Technologies can monitor and listen to conversations surrounding certain topics or keywords from Twitter, Facebook, RSS feeds, video sites and blogs. What’s nice about truPULSE is marketers can track the tone and perceptions of a brand amongst your brand, your product or competitors.

truPULSE can also highlight crisis and customer service issues — which is an area that B2B marketers can excel at by either fixing the situation before it gets out of hand, or use as a way to get a lead or pitch their own service or product.

Viralheat is a social media monitoring and analytics service. It can monitor Twitter, Google Buzz, Facebook Fan Pages, the real-time web and even viral video statistics. One area in which Viralheat differs from some other options is that it can both restrict profiles by location (which can be huge if your B2B is local or is trying to target a certain sector or location) and it has its own API. Having its API means that you can make Viralheat extensible and potentially integrate it into other existing business solutions.

Sentiment analysis tools can be really helpful for B2B marketers because without context, just having a number of Twitter mentions surrounding a certain topic or brand is pretty meaningless. Sentiment Metrics is a tool aimed at larger businesses and the enterprise but it can be useful for B2B marketers because it can monitor not only sites like Twitter, but also online forums and blogs.

While people might inquire about products or services on Twitter or Facebook, the in-depth conversations often take place in forums or on blogs. Monitoring these areas for not only mentions but sentiment analysis can be pretty powerful.

Your Picks

B2B marketers, we want to hear from you! Let us know what tools and services you use with social media in the comments!

Series supported by MarketingProfs B2B Forum

Drive sales and make social media work for you at MarketingProfs B2B Forum! You’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is – we have the best Freebies in the biz! (no keychains here…FREE industry research reports & memberships—stuff to help you really drive sales in 2010!) Register today!

For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook

Images courtesy of iStockphoto, Yuri_Arcurs, Andresr, WendellFranks

Reviews: CoTweet, Facebook, Google Buzz, HootSuite, Mashable, Radian6, Twitter, WordPress, iStockphoto

Tags: b2b, b2b apps, b2b marketing series, MARKETING, marketing apps, sentiment analysis, social media, social media apps, social media tools

Continue Reading… Comments (0)

10 Essential Social Media Tools for B2B Marketers

Apr 8, ’10 3:14 PM

This series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers — there are still plenty of great tools out there than can best address the unique needs of the B2B space.

We’ve raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.

The mac daddy of web-based CRM products hasn’t been afraid to embrace social media. In the last six months, Salesforce.com has introduced a number of different solutions via its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem.

One of the best applications for B2B marketers who use Salesforce.com is Salesforce for Twitter. Don’t confuse this with Chatter, Salesforce.com’s Facebook for Business, Salesforce for Twitter will let you pull in and monitor Twitter feeds and accounts within the Salesforce.com CRM.

What makes this fantastic is that you can assign cases or leads based on a tweet directly in the CRM that can then be followed up on and monitored along with the other aspects of your work flow. What makes social media more difficult for B2B marketers isn’t that the tools can’t translate from B2C to B2B — they can — it’s that many times those tools don’t integrate well with existing platforms and solutions that a B2B business might have in place.

HootSuite is a great tool not only for managing multiple Twitter accounts (or allowing multiple users access to an account), but also for managing multiple social networks. In November, HootSuite introduced support for LinkedIn and Facebook. HootSuite also now supports WordPress blogs, which works great if you want to have a way to schedule posts and messages to multiple networks. HootSuite also supports alerts and stats tracking. HootSuite is free.

Billing itself as a Twitter CRM tool, CoTweet has been used by a number of big brands, including Ford and JetBlue, and it offers an easy way to manage multiple accounts and also allow multiple users to access a single account. CoTweet also lets you monitor keywords and trends and assign updates to colleagues for follow-up, which can be great for lead-generation. CoTweet was acquired by ExactTarget last month. While the service is available for free, an enterprise option is available for large brands or organizations, starting at a pricey $1,500 a month.

SocialTALK from Syncapse is a social media workflow tool that is designed to help companies control their presence on different platforms and monitor feedback. We covered SocialTALK when it launched in February and it remains one of a handful of services really aimed at helping businesses manage multiple social media accounts from a single dashboard. You can create and schedule video and photo posts for Facebook, have multiple user-access levels, access multiple pages from the same dashboard and monitor incoming traffic and analytical information.

[Disclosure: Syncapse is a Mashable sponsor]

Social media is one of the best tools that B2B marketers can use for lead generation. By monitoring Twitter, forums and online communities, you can seek out not only what people are saying about your client, but you can find people in need of a solution that your client or company can offer.

Radian6 is a really comprehensive monitoring tool that can scan blogs, comments, public Facebook Pages, Twitter and other sources that you feed it. You can then get real-time updates pushed to your dashboard so that you can follow-up or reach out to a potential customer. Radian6 can integrate with Salesforce.com, meaning you can create new contacts or leads in Salesforce directly from the Radian6 dashboard.

Spredfast is a tool that can monitor, manage and measure various social media solutions. You can use it to manage multiple accounts or to schedule content. Spredfast can also be used to do real-time monitoring of persistent keyword searches in search engines, RSS feeds and Twitter and Facebook streams. It can also index relevant and competitive sites. Spredfast also offers metric reporting and tracking so that you can better understand what methods are working best and what methods might need some tweaking. Spredfast starts at $50 a month.

Social Radar is another tool that can do a real deep dive of social monitoring and analysis. The SR Alerts package can monitor conversation fluctuations, important topics from designated influencers and sentiment analysis.

The Social Radar tool isn’t cheap (SR Alerts starts at $200 a month), but for businesses that want to monitor a lot of ground, it’s worth investigating.

truPULSE from Visible Technologies can monitor and listen to conversations surrounding certain topics or keywords from Twitter, Facebook, RSS feeds, video sites and blogs. What’s nice about truPULSE is marketers can track the tone and perceptions of a brand amongst your brand, your product or competitors.

truPULSE can also highlight crisis and customer service issues — which is an area that B2B marketers can excel at by either fixing the situation before it gets out of hand, or use as a way to get a lead or pitch their own service or product.

Viralheat is a social media monitoring and analytics service. It can monitor Twitter, Google Buzz, Facebook Fan Pages, the real-time web and even viral video statistics. One area in which Viralheat differs from some other options is that it can both restrict profiles by location (which can be huge if your B2B is local or is trying to target a certain sector or location) and it has its own API. Having its API means that you can make Viralheat extensible and potentially integrate it into other existing business solutions.