Simple Performance Marketing

Tag Foursquare

The loyalty program system within foursquare continues to evolve…

Foursquare was created to motivate people to discover interesting things around them. As the platform has evolved, we’ve started to experiment with many different ways to encourage users to explore, from surfacing great tips that come from the friend…

The loyalty program system within foursquare continues to evolve…

Foursquare was created to motivate people to discover interesting things around them. As the platform has evolved, we’ve started to experiment with many different ways to encourage users to explore, from surfacing great tips that come from the friend…

The loyalty program system within foursquare continues to evolve…

Foursquare was created to motivate people to discover interesting things around them. As the platform has evolved, we’ve started to experiment with many different ways to encourage users to explore, from surfacing great tips that come from the friend…

Don’t Look for a TV in Television’s Future

The 2010 World Cup offers a glimpse into the future of live television, where shows and sporting events are augmented by social discussions and professional commentary on the Web.

We wanted to update you on recent improvements we’ve made to the controls that help users…

We wanted to update you on recent improvements we’ve made to the controls that help users manage what foursquare account information is shared with others. Our goal is to make it easy for you to share check-ins with your friends when you so desire, a…

Foursquare Raises $20M In New Funding, Now Valued At $95M

In a rather unsurprising move at this point, Foursquare has finally announced a new funding round of $20M led by Andreessen Horowitz, which now values the startup at roughly $95M.  Other investors include Union Square Ventures and O’Reilly AlphaTech Ventures, who backed the company in the beginning with a $1.35M round last fall. Foursquare currently [...]



We’re just getting started…

Hey all - It’s been quite the year for foursquare. Last year at this time, Naveen and I – tired of working around my kitchen table – borrowed a desk from our friends at Curbed.com and Hard Candy Shell. Two months later we brought on our first hir…

Calling all political junkies! C-SPAN has decided to partner with foursquare to keep you up-to-date…

Calling all political junkies! C-SPAN has decided to partner with foursquare to keep you up-to-date on the latest news in politics, policy and government. Follow C-SPAN on foursquare to receive programming alerts, access tips about landmarks in Wa…

Loopt 3.0 Marries Background Location With The Check-In

When Loopt first launched on the iPhone alongside the App Store in 2008, it looked to be an awesome new location-based service. Apple clearly agreed, as they gave the app plenty of face time: demo slots on stage at major events, appearances in commercials, promotion in the App Store, etc. But the early version of Loopt had a fatal flaw: to work properly, the app had to be running all the time. Now, this wasn’t really Loopt’s flaw, since the iPhone did not allow third-party applications to run in the background — but it was still a flaw. Today, that flaw gets corrected — sort of.

The new version of Loopt, 3.0, which is set to appear in the App Store at some point today, is built to use Apple’s new iOS 4 software (formerly known as iPhone OS 4). The biggest new addition to the software is the ability for third-party apps to run processes in the background. Yes, this is somewhat limited, but included in what you can do is location-updating in the background. And Loopt 3.0 takes full advantage of that. But at the same time, it also still offers the functionality that proved to be more popular on the iPhone: check-ins.

Foursquare CEO Crowley On Fundraising: “You Don’t Have To Rush Through It” (Video)

On Friday, I dropped by Foursquare HQ in New York City. They showed me some stickers, and I got to sit down for a few minutes with CEO Dennis Crowley. In the video interview above, he describes his fundraising philosophy (at about the 4:00 mark), which is timely coming from the founder of a hot startup everybody wants to invest in or acquire:

You don’t have to rush through it. If you are building interesting things that people are excited about there is a way to make things work on your terms. It is important to select the partners that will support you and take the time to find the right partners.

Crowley also talks about Foursquare’s plans to give local merchants and brands more self-serve options for managing their venues and offers. “The sooner we can get those self-service systems in place, the better it will be for revenue.” He says that for businesses, Foursquare is building two different products: one for local shops, and another for national brands and media companies.

Foursquare CEO Crowley On Fundraising: “You Don’t Have To Rush Through It” (Video)

On Friday, I dropped by Foursquare HQ in New York City. They showed me some stickers, and I got to sit down for a few minutes with CEO Dennis Crowley. In the video interview above, he describes his fundraising philosophy (at about the 4:00 mark), which is timely coming from the founder of a hot startup everybody wants to invest in or acquire:

You don’t have to rush through it. If you are building interesting things that people are excited about there is a way to make things work on your terms. It is important to select the partners that will support you and take the time to find the right partners.

Crowley also talks about Foursquare’s plans to give local merchants and brands more self-serve options for managing their venues and offers. “The sooner we can get those self-service systems in place, the better it will be for revenue.” He says that for businesses, Foursquare is building two different products: one for local shops, and another for national brands and media companies.

Foursquare CEO Crowley On Fundraising: “You Don’t Have To Rush Through It” (Video)

On Friday, I dropped by Foursquare HQ in New York City. They showed me some stickers, and I got to sit down for a few minutes with CEO Dennis Crowley. In the video interview above, he describes his fundraising philosophy (at about the 4:00 mark), which is timely coming from the founder of a hot startup everybody wants to invest in or acquire:

You don’t have to rush through it. If you are building interesting things that people are excited about there is a way to make things work on your terms. It is important to select the partners that will support you and take the time to find the right partners.

Crowley also talks about Foursquare’s plans to give local merchants and brands more self-serve options for managing their venues and offers. “The sooner we can get those self-service systems in place, the better it will be for revenue.” He says that for businesses, Foursquare is building two different products: one for local shops, and another for national brands and media companies.

Foursquare CEO Crowley On Fundraising: “You Don’t Have To Rush Through It” (Video)

On Friday, I dropped by Foursquare HQ in New York City. They showed me some stickers, and I got to sit down for a few minutes with CEO Dennis Crowley. In the video interview above, he describes his fundraising philosophy (at about the 4:00 mark), which is timely coming from the founder of a hot startup everybody wants to invest in or acquire:

You don’t have to rush through it. If you are building interesting things that people are excited about there is a way to make things work on your terms. It is important to select the partners that will support you and take the time to find the right partners.

Crowley also talks about Foursquare’s plans to give local merchants and brands more self-serve options for managing their venues and offers. “The sooner we can get those self-service systems in place, the better it will be for revenue.” He says that for businesses, Foursquare is building two different products: one for local shops, and another for national brands and media companies.

Foursquare CEO Crowley On Fundraising: “You Don’t Have To Rush Through It” (Video)

On Friday, I dropped by Foursquare HQ in New York City. They showed me some stickers, and I got to sit down for a few minutes with CEO Dennis Crowley. In the video interview above, he describes his fundraising philosophy (at about the 4:00 mark), which is timely coming from the founder of a hot startup everybody wants to invest in or acquire:

You don’t have to rush through it. If you are building interesting things that people are excited about there is a way to make things work on your terms. It is important to select the partners that will support you and take the time to find the right partners.

Crowley also talks about Foursquare’s plans to give local merchants and brands more self-serve options for managing their venues and offers. “The sooner we can get those self-service systems in place, the better it will be for revenue.” He says that for businesses, Foursquare is building two different products: one for local shops, and another for national brands and media companies.

Foursquare CEO Crowley On Fundraising: “You Don’t Have To Rush Through It” (Video)

On Friday, I dropped by Foursquare HQ in New York City. They showed me some stickers, and I got to sit down for a few minutes with CEO Dennis Crowley. In the video interview above, he describes his fundraising philosophy (at about the 4:00 mark), which is timely coming from the founder of a hot startup everybody wants to invest in or acquire:

You don’t have to rush through it. If you are building interesting things that people are excited about there is a way to make things work on your terms. It is important to select the partners that will support you and take the time to find the right partners.

Crowley also talks about Foursquare’s plans to give local merchants and brands more self-serve options for managing their venues and offers. “The sooner we can get those self-service systems in place, the better it will be for revenue.” He says that for businesses, Foursquare is building two different products: one for local shops, and another for national brands and media companies.

dpstyles: OMG. My mom (@murieloliv) got me @foursquare badge…

dpstyles:

OMG. My mom (@murieloliv) got me @foursquare badge cookies for my birthday!:
Annnnndd, of course it’s on Silicon Alley Insider 10 mins later :) www.businessinsider.com/breaking-dennis-crowley-gets-four… A few more pics from Mari here…ww…

dpstyles: OMG. My mom (@murieloliv) got me @foursquare badge…

dpstyles:

OMG. My mom (@murieloliv) got me @foursquare badge cookies for my birthday!:
Annnnndd, of course it’s on Silicon Alley Insider 10 mins later :) www.businessinsider.com/breaking-dennis-crowley-gets-four… A few more pics from Mari here…ww…

Foursquare Check-In Stickers Coming To A Store Window Near You (Video)

How can Foursquare get more people to check into places as they go about town? One way is stickers. Next month you will start to see stickers in storefront windows reminding Foursquare users to check in and unlock specials. Foursquare’s director of business development Tristan Walker flashed one of the stickers in front of my camera when I was visiting the New York offices earlier today.

In the video above (forgive the iPhone audio) he confirms the company will start to ship the stickers soon to popular Foursquare venues. The stickers are part of Foursqare’s new business-friendly focus. They are just regular stickers that say, “Check-in Here on Foursquare” and “Foursquare Special Here.”

So many meetups, so little time! This past Wednesday (June 16),…

So many meetups, so little time! This past Wednesday (June 16), more than 1500 (!) foursquare users organized and gathered in 65 different countries. We had a great time meeting a bunch of you in NYC, and we loved seeing pictures, videos, and blog po…

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]

Gowalla Tries Its Hand At Rewards, Allows Offers For Anyone Who Checks In

Though both Foursquare and Gowalla center around the same general concept, they differ in many ways.  One way is how the companies are going about offering rewards to its users.
While Foursquare relies on the gaming aspect of checking-in to venues, and thereby rewarding those who become “mayors” by checking in the most, Gowalla is taking [...]