MKTG

Canadian Firm, German Govt File Against Facebook – Toronto-based Merchant Law Group filed paperwork seeking class action status in a lawsuit against Facebook this week claiming Facebook mishandled user data during the most recent privacy changes, and seeking the sum of the money the company made as a result of making user data public in [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

Five weeks ago, Facebook CEO Mark Zuckerberg appointed Bret Taylor, who joined the company when Facebook acquired FriendFeed in August 2009, as its new CTO. We sat down with Taylor to talk about Facebook’s vision for the future of the Facebook Platform, and how it’s affecting everything the company is doing. Taylor shares his thoughts [...]

[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.] Facebook’s growth slowed down in the United States in June, following a burst of activity [...]

Excessive Worrying = Missed Opportunities

Do you worry too much about who you are competing against? Do you feel competitive research leads to many more “move on please” rather than “let’s go!” types of outcomes? Believe it or not, it may be a good si…

[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook's business and growth around the world. Visit Inside Facebook Gold to learn more about our complete data and analysis offering.] Growth for Facebook’s top countries in Europe dipped sharply in June of 2010, giving several eastern [...]

Our list of Top 20 Facebook Pages, complied by our PageData tool counting the number of fans added to a Page daily, was a mixed bag this week. Lady Gaga was the first person on Facebook to get 10 million fans, beating out President Barack Obama — and Vin Diesel. The World Cup was also [...]

Facebook can now be a job board with a new application, Work For Us, which allows Page administrators to install a tab on their Page to collect potential hires’ information. The app’s basic version is free for 30 days and allows brands to post jobs on their Pages and automatically create Facebook ads advertising these [...]

Global food giant Kraft Foods has set its eyes on Facebook, pumping up at least three campaigns for Wheat Thins (crackers), Oreo (cookies) and Crystal Light (flavored beverage) in recent weeks. The Facebook and Twitter campaigns are paired with television and music venue sponsorship. Specifically, Kraft Foods is the main sponsor of the 2010 Lilith [...]

Look at the faces in these two Facebook ads served to me at the same time. The ad on the top is some angry woman with her face all wrinkled into disapproval, waggling her finger at me. The ad on the bottom is a smiling guy surrounded by people obviously crowding in to get closer [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

Facebook Rules – Hitwise reported this week that Facebook accounted for 75.73% of all social networking visits in the U.S. in May. 16B Minutes on Facebook a Day – Data Center Knowledge reported information gathered from Facebook employees Tom Cook and Jonathan Heiliger. Some of the information reported included a guesstimate that Facebook now has [...]

[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.] The future is in large, heavily-populated countries whose populations are rapidly modernizing. That’s true economically, [...]

In an effort to get more users to enter their graduation school information, Facebook has begun prompting some users with a new in-house ad on the home of the home page asking them if they attended grad school. The company appears to be showing this based on the number of your Facebook friends who attended [...]

The International Medical Corps, a global non-profit providing health care training and development programs, is currently competing for votes to win $200,000 in the American Express-TakePart Members Project online campaign, and it has streamlined its social media fundraising efforts into one Facebook application to do so. The app is a one-stop shop for the Corps’ [...]

Purchase The Guide The Facebook Marketing Bible – Current Edition Download PDF: $95 USD OR Download PDF + Get 1 Year of Monthly Updates: $295 USD The July 2010 edition of the Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook is now available! The Facebook Marketing Bible has [...]

Purchase The Guide The Facebook Marketing Bible – Current Edition Download PDF: $95 USD OR Download PDF + Get 1 Year of Monthly Updates: $295 USD The July 2010 edition of the Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook is now available! The Facebook Marketing Bible has [...]

Purchase The Guide The Facebook Marketing Bible – Current Edition Download PDF: $95 USD OR Download PDF + Get 1 Year of Monthly Updates: $295 USD The July 2010 edition of the Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook is now available! The Facebook Marketing Bible has [...]

Purchase The Guide The Facebook Marketing Bible – Current Edition Download PDF: $95 USD OR Download PDF + Get 1 Year of Monthly Updates: $295 USD The July 2010 edition of the Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook is now available! The Facebook Marketing Bible has [...]

LivingSocial Deals, the group coupon arm of LivingSocial, just expanded their services to the United Kingdom by opening in London today. The company is set to go live in other major UK metropolitan areas, such as Birmingham, Manchester and Liverpool, as well as dozens of other global markets in the coming year. We’ve written previously [...]

A Quick Response (QR) code is like a link for the off-line world. You can create it for free, post it anywhere, and connect it to anything. The code is an image that is scanned by a smartphone scanner – like the QuickMark and Optiscan for iPhone or Barcode Scanner for the Android –and automatically takes [...]

Six weeks ago, Facebook updated its developer roadmap, stating at the time that access to invites will be moving to a “new notifications area” in June (and that other requests would be phased out and replaced by updated Share dialogs in July). Since then, however, Facebook hasn’t made any further product changes. Why? Some large [...]

Portuguese soccer/football star Cristiano Ronaldo topped this week’s top 20 Facebook Pages, as measured by our PageData tool, which counts the number of fans added to Pages over the course of the week. Along with Ronaldo were plenty of musicians and television shows, a few movies and a couple of big name brands. Top Gainers [...]

Facebook launched a new mapping application promoting its Preferred Developer Consultants on its Platform Page, yesterday. Clicking on the Consultants tab yields an explanation of who Facebook’s Preferred Developer Consultants are and suggests that the user search to find a consultant. The “Find a preferred consultant” app, developed by Gamaroff Digital (which is, as you’d expect, [...]

I’m not talking about the ability to be heard… we solved that problem a few years ago. It used to be logistically impossible to make it easy for the masses to speak up and to sort and respond to the feedback. Now, though, that part is easy.

The company continues to use strategic musical partnerships to cement their positioning and association as a consistently youthful and relevant lifestyle brand.