MKTG

The 2010 World Cup offers a glimpse into the future of live television, where shows and sporting events are augmented by social discussions and professional commentary on the Web.

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Gigya, a company that has transformed from widget-maker to social media optimization service, has released a new infographic detailing which social IDs people use most frequently to login to different types of Gigya-optimized websites. Facebook leads with 46% of Gigya logins across all sites, and was also the top social ID for entertainment and business [...]

Yesterday, Compete published the results of its Q1 2010 Smartphone Intelligence survey, in which behavioral and survey-based insights are gained in regards to how consumers are using iPhones, BlackBerrys, Android devices and other smartphones. Though it may come as no surprise given the proliferation of smartphones, local search, social networking and gaming are still showing [...]

Yesterday, Compete published the results of its Q1 2010 Smartphone Intelligence survey, in which behavioral and survey-based insights are gained in regards to how consumers are using iPhones, BlackBerrys, Android devices and other smartphones. Though it may come as no surprise given the proliferation of smartphones, local search, social networking and gaming are still showing [...]

Facebook has slowly been rolling out “hovercards” to show previews of profiles, Pages, events and groups when their names are moused over on the news feed. This new design element, which has been spotted over the past few months, allows users to learn more about and interact with items in their feeds without opening a new [...]

Twitter-based startup TweetUp has acquired Twidroid and Popurls to help bolster its search and advertising platform that identifies the best tweets and users from across the Web based on keyword searches. TweetUp combines sophisticated relevance algorithms with a bidding system to raise user-profiles to the top of search results and make it easy to acquire [...]

Global food giant Kraft Foods has set its eyes on Facebook, pumping up at least three campaigns for Wheat Thins (crackers), Oreo (cookies) and Crystal Light (flavored beverage) in recent weeks. The Facebook and Twitter campaigns are paired with television and music venue sponsorship. Specifically, Kraft Foods is the main sponsor of the 2010 Lilith [...]

Today Facebook officially announced its suggested Pages feature, which it started testing with first-time users in April. This “Add Interests” step invites users to like a selection of Pages from a “list of Pages that other people in a similar demographic…also commonly like.” The addition helps to ensure that new users don’t see a blank [...]

Just a short recap today since we were planning our big announcement. Here are a few finds to keep you entertained while you’re sunning by the barbecue this lovely holiday weekend!

Serious stuff first. Bing announced its new crawler, bingbot, will replace msnbot come October. So don’t be alarmed when your server logs recognize a new agent in the field.

Social media marketers got an exclusive sneak peak of the upcoming Digg 4.0 from Brent Csutoras. Looks like suggested profiles, integration with Twitter, Facebook and e-mail, and big changes to the categories are on the horizon.

Read more of Friday Recap: O Say, Things to See Edition.

Friday Recap: O Say, Things to See Edition was originally published on BruceClay.com, an SEO services and SEO tools provider.

Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.

Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.

Read more of BP, Crisis Communications and Social Media.

BP, Crisis Communications and Social Media was originally published on BruceClay.com, an SEO services and SEO tools provider.

The Federal Trade Commission and social networking megastar Twitter came to an agreement last week about the need for more consumer security on the site. The FTC’s charges that Twitter “deceived consumers and put their privacy at risk,” stemmed from Twitter hacks in 2009 of high profile accounts including the then-President-Elect Obama and Fox News.

FTC [...]

LivingSocial Deals, the group coupon arm of LivingSocial, just expanded their services to the United Kingdom by opening in London today. The company is set to go live in other major UK metropolitan areas, such as Birmingham, Manchester and Liverpool, as well as dozens of other global markets in the coming year. We’ve written previously [...]

Ad.ly, the startup known for serving up ads in Twitter streams, is launching an ad network for third-party developers to allow clients to serve ads to users within their applications.
Ad.ly now allows developers to access a new API to serve contextually and locally targeted ads to app users based on the streams they’re [...]

A branded, social media-fueled endeavor to promote reforestation.

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

We posted last Friday about the Tweets-per-second (TPS) counts we saw during the first week of the World Cup and the record TPS seen at the end of the NBA Championship game. The second week of the World Cup continued to see consistent spikes in TPS aft…

In April last year, Moldova made international headlines when its exotically-titled “Twitter Revolution” triggered an election rerun, toppling the Communist party from power after eight long years

In April last year, Moldova made international headlines when its exotically-titled “Twitter Revolution” triggered an election rerun, toppling the Communist party from power after eight long years

An interesting study shows that using services like Twitter can cause feelings similar to love.

An interesting study shows that using services like Twitter can cause feelings similar to love.

The Federal Trade Commission said today it had settled with Twitter over security lapses last year that led to hackers accessing accounts on the service including that of President Barack Obama. The terms seem to be a slap on the wrist and a strong scolding.

Twitter and Facebook have linked up! Following last month’s LinkedIn Twitter application, Facebook has announced their own Twitter app that enables you to post tweets through Facebook, lists which Facebook friends are tweeting, and enables you to follow them on Twitter. This is major news for Internet marketing, social networking and for you, the affiliate [...]

Twitter and Facebook have linked up! Following last month’s LinkedIn Twitter application, Facebook has announced their own Twitter app that enables you to post tweets through Facebook, lists which Facebook friends are tweeting, and enables you to follow them on Twitter. This is major news for Internet marketing, social networking and for you, the affiliate [...]