Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.
Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.
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BP, Crisis Communications and Social Media was originally published on BruceClay.com, an SEO services and SEO tools provider.














