Simple Performance Marketing

Tag Uncategorized

BP, Crisis Communications and Social Media

BP tweetCrisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.

Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.

Read more of BP, Crisis Communications and Social Media.

BP, Crisis Communications and Social Media was originally published on BruceClay.com, an SEO services and SEO tools provider.

Google TV – Interesting Implications

Google TV will change the way that we interact with television. When Google develops a new service, it is interesting to look closely at the potential motives and reasoning the company may have for moving into this space in this particular manner. In this case there are a few major factors that would be easily [...]

Google TV – Interesting Implications

Google TV will change the way that we interact with television. When Google develops a new service, it is interesting to look closely at the potential motives and reasoning the company may have for moving into this space in this particular manner. In this case there are a few major factors that would be easily [...]

Media Decoder: Hulu Unveils Subscription Service

Putting to rest months of rumors, the online television Web site Hulu unveiled a subscription service on Tuesday, Media Decoder reports.

Tesla IPO: What It Means for the Green Car Biz

Tesla Motors, the electric car startup scheduled to debut in public trading on Tuesday, could deliver the biggest IPO for a U.S. car company since Ford Motor. It will also reveal the degree of public confidence in electric vehicles at this early stage of the market.

New iPad & iPhone Kindle Apps Play Video

Amazon’s new iPad and iPhone apps let users play audio and video clips within select book titles. The online retailer currently only offers about a dozen titles with such multimedia enhancements, but the update could mean that the next Kindle will support video playback as well.

World Cup Woes: Malware Tries to Trick Video Viewers

Looking for a live stream of the World Cup? Then don’t fall for one of countless scam sites that promise goals, but deliver malware. Kaspersky Lab told us of sites distribute password-stealing trojans, and live-streaming companies try to rid themselves of these types of scammers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Metrics: Corporate Web Working Effectiveness by the Numbers

As a community manager, I spend a fair amount of time thinking about metrics. I measure activity across the community to watch our progress in various areas. Recently, I’ve been thinking about how my metrics approach could also apply to corporate web workers.

Hulu Plus Coming to iPad, Xbox & Playstation Next Week?

Hulu’s paid subscription service has been in the works for months, and the site is reportedly ready to roll it out to a limited number of users next week. Part of the $9.95 offering could be an iPad app as well as support for game consoles.

Cisco’s Smart Grid Competitors: Tough But Under the Radar

While Cisco is the kingpin of the Internet router market, it’s a relative newbee in the smart grid world. Cisco only introduced hardened networking gear for utility substations in May, and there’s actually a variety of companies already selling such gear.

Cisco’s Smart Grid Competitors: Tough But Under the Radar

While Cisco is the kingpin of the Internet router market, it’s a relative newbee in the smart grid world. Cisco only introduced hardened networking gear for utility substations in May, and there’s actually a variety of companies already selling such gear.

comScore May Numbers Show Vevo, Facebook Ascending

Online video viewing numbers continue to climb with the passing of time, according to data released today by comScore. Users watched nearly 34 billion videos in May 2010, with both Vevo and Facebook climbing in the ranks.

Green Overdrive: We Ride Brammo’s Electric Motorcycle!

On this week’s episode of GigaOM TV’s Green Overdrive show (where if it’s green, we’ll drive it) I take Brammo’s electric motorcycle out for a spin. The e-bike costs close to $8,000, has a max speed of 60 mph, and a range of 40 miles.

Is eSolar the Next Solar IPO Candidate?

Now that solar rooftop panel maker Solyndra has ditched its IPO dreams are there other solar folks in line? According to Next Up! Research solar thermal startup eSolar, with an estimated valuation of close to $700 million, could be next on deck for an IPO.

YouTube Wins Viacom Court Case

The United States District Court for the Southern District of New York has just granted YouTube’s motion for summary judgment against Viacom, meaning that the site is off the hook in Viacom’s billion-dollar copyright infringement case.

Will YouTube’s Viacom Win Open the Floodgates for More Premium Content?

YouTube’s win in the lawsuit brought against it by Viacom could not only help clear it of the copyright infringement stigma it has held since the early days, but it could pave the way for the video share site to sign up more premium content partners.

Goodbye SysAdmins, Hello Cloud Admins

Photos From Structure 2010 Pre-Event Cocktails

Earlier this evening we hosted a small pre-Structure 2010 cocktails for many of the attendees for our third annual web infrastructure and cloud computing conference. Here are a few photos from the event which attracted the likes of Amazon CTO Werner Vogels. Enjoy the picture show.

McChrystal’s secret strategy

There’s been a lot of noise about Gen. Stanley McChrystal’s Obama-badmouthing candor with Rolling Stone, but besides perhaps Colson Whitehead (“I didn’t know they had truffle fries in Afghanistan”), Andrew Fitzgerald at Current has distilled it to its essence better than anyone on the net: first substance (“Focusing on the few controversial remarks misses the [...]

Tesla IPO: Will Tesla See a Powerhouse Public Offering?

Tesla Motors, gunning for an IPO next week, has won over members of the Silicon Valley, Capitol Hill and Hollywood elite. But will the company, which has never turned a profit, charge up Wall Street with a blockbuster IPO?

Tesla IPO: Will Tesla See a Powerhouse Public Offering?

Tesla Motors, gunning for an IPO next week, has won over members of the Silicon Valley, Capitol Hill and Hollywood elite. But will the company, which has never turned a profit, charge up Wall Street with a blockbuster IPO?

Tesla IPO: Will Tesla See a Powerhouse Public Offering?

Tesla Motors, gunning for an IPO next week, has won over members of the Silicon Valley, Capitol Hill and Hollywood elite. But will the company, which has never turned a profit, charge up Wall Street with a blockbuster IPO?