MKTG

I’m not talking about the ability to be heard… we solved that problem a few years ago. It used to be logistically impossible to make it easy for the masses to speak up and to sort and respond to the feedback. Now, though, that part is easy.

A branded, social media-fueled endeavor to promote reforestation.

The company continues to use strategic musical partnerships to cement their positioning and association as a consistently youthful and relevant lifestyle brand.

Here is a look back at some standout tech stories from the past week.

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

What is the strange appeal of the lo-tech aesthetic?

The devices, long thought to be exclusive to multimillion dollar research labs, are being built by a community of nonspecialists.

Launching the Autumn-Winter 2010 collection as a fully interactive, motion-responsive online experience creates another selling platform for the brand.

A new virtual space will host complex exhibits covering a range of digital disciplines.

An experimental program in a rural country allows consumers to monitor their home’s energy usage in real time.

An experimental program in a rural country allows consumers to monitor their home’s energy usage in real time.

An experimental program in a rural country allows consumers to monitor their home’s energy usage in real time.

An experimental program in a rural country allows consumers to monitor their home’s energy usage in real time.

In April last year, Moldova made international headlines when its exotically-titled “Twitter Revolution” triggered an election rerun, toppling the Communist party from power after eight long years

In April last year, Moldova made international headlines when its exotically-titled “Twitter Revolution” triggered an election rerun, toppling the Communist party from power after eight long years

Unconventional game uses 3D audio instead of video to play.

Unconventional game uses 3D audio instead of video to play.

Unconventional game uses 3D audio instead of video to play.

Very soon, we will be able to use the service from televisions and other home electronics.

A new online activity aims to develop a large-scale 3D version of the entire planet.

A project to chronicle one of the most popular recreational pastimes is underway.

A broader collaboration, and modern-day, digital take on the previously more-personal notion of the mixtape.

An interesting study shows that using services like Twitter can cause feelings similar to love.

An interesting study shows that using services like Twitter can cause feelings similar to love.

The iconic magazine is dead, but will return in a digital form.

The iconic magazine is dead, but will return in a digital form.

The iconic magazine is dead, but will return in a digital form.

As TV and web merge closer into a single screen, how will search engines affect the way we discover and engage with content?

As TV and web merge closer into a single screen, how will search engines affect the way we discover and engage with content?

As TV and web merge closer into a single screen, how will search engines affect the way we discover and engage with content?